Andrew Horton's Social Media Strategy

Andrew Horton PSASA professional speaker memberDate: Wednesday, 8 February 2012
Time: 7pm – 9pm
Venue: Bryanston Sports Club
Speaker: Professional Member, Andrew Horton

Members attend for nothing. Guests R200. Please book your place with Simone Scholtz.

Discover How Andrew Horton Made R500 000 in Speaking and Training Engagements
Out Of Social Media in 2011

This is a practical presentation, which is packed with real ideas, tools and concepts, that I have tested and proved effective, in the laboratory of my own speaking business over the past few years. My social media strategy has seen me earn more than R 500000-00 from my social media activities during 2011. My goal in 2012 is to double this. I do not understand or speak about the buttons to push, this talk delivers practical social media strategies and sound business principles that when applied, will deliver similar results in your speaking business. I will highlight the need to be a great matchmaker, networker and strategic marketer and how to leverage social and online marketing as a power tool to accelerate and assist these efforts. Yes we need to be seen, build credibility for our brand and bring attention to our businesses. So it is imperative that we have a blog, comment on other peoples blogs, retweet things that are aligned with our vision and values and most importantly, we must make online intros between people that we feel will benefit from connecting with each other.

These new high-tech methods of networking has opened new doors of opportunity. We can very easily identify and meet the right people and have direct access to our markets. This ability to communicate a relevant message that is of value to our market makes creating awareness about our products and services simple. It allows us to appear to have a very large presence in the market place. When managed properly all this marketing will not cost you a dime, which is ideal for businesses on a tight budget.

My goal is to show you a few online marketing and social media tips that I have used very successfully in my own speaking business as effective marketing tools. This will give you access to a system that will allow you to leverage maxim advantage from technology for very little cost. During this entire process, always stay focused on building only mutually beneficial relationships and you will have the added benefit of enriching your life too.

The art of connecting, referring, helping people and sharing information about products and services has not changed. Networking remains a mutually beneficial process where people share ideas, leads, information, resources and support each other. None of these universal truths has changed. The main thing technology has changed is the pace of discovering the right people to connect with and number of contacts we can make in a very short space of time has grown exponentially.

Please book your place with Simone Scholtz

Programme

18h00 – Speakers Forum
19h00 – Convene and welcome, Welcome new members to chapter
19h10 – Andrew HortonSocial Media Strategy
20h00 – Snacks and networking
21h30 – Workshop: Back of Room Sales – Andrew Horton
22h00 – General feedback

PSASA Members attend for nothing. Guests R200.