Saving Money On Printing With Coupons


Printing is an essential element of the marketing strategy for many businesses, regardless of their sector or size. Printed materials help promote your brand, or carry your business messages. In some cases, it might be printing flyers, business cards or letterheads, or even promotional merchandise for particular campaigns and events.

Save money on printing coupons South AfricaEach of these printed items in their own right has the ability to promote your business to new prospects, making it worthy of your marketing spend. But regardless of effectiveness, it is still crucial to ensure your campaigns come in on budget. Saving anything extra on the costs of printing will help you do just that.

Coupons are one of the primary ways businesses save money on the costs of their printing services. These coupons work for both printers and their customers, providing a means of saving money on the direct costs of your promotions.

Coupon codes are published by printing sites looking to find new customers, and used by those who are searching for new ways to grow their businesses. The example set by Vistaprint coupons, which helped propel the printer to the international profile it enjoys today, serves as motivation for marketers. From the point of view of the customer, coupons provide a specified discount and simplify the process of selecting a supplier.

Coupons are an easy way to save money on the costs of different kinds of printing solutions, and simply plugging in the code as you checkout is enough to earn you the noted discount. But there are also other ways of saving money on printing beyond coupons and promotions. The most obvious, perhaps, is specification, and in printing it is always possible to shed some of the costs of your printing campaigns. Size, colors, paper weight, clarity and print quality – they all factor in to determining the costs you will pay for your project. Depending on your business needs, it may be possible to compromise and save money in the process.

Sisaving-money-on-printing-with-coupons2milarly, buying in bulk can achieve savings on your project. Buying 1 print will always be more expensive per sheet than buying 1 million, and this bulk savings effect allows for larger orders to become much more cost-effective on an individual basis. The economies of scale that come from buying larger volumes of printed materials make this a cheaper way to buy.


Both of these means of saving on the costs of printing do not come at the exclusion of coupon codes, and it is possible to combine several of these saving techniques to obtain the best possible price on your materials. Keep in mind, even saving a small percentage can affect profitability and ROI in a low-margin, high-volume industry.

No matter what your business is trying to print, finding coupon codes can help save on the excess costs of the print run. These freely available coupon codes provide the perfect platform for businesses to save money while trying a new service.



Four Marketing Tips For Your Small Online Business

For small online businesses, marketing can seem a challenging and confusing task. After all, you don’t have the luxury of hiring the most expensive agency or building up an in-house team of marketing professionals. Instead, you must remain lean and find strategies that bring you paying customers. In this article, I cover four tips you can start using right away.

Design your website for usability

four marketing tips for your small online businessMake sure your website is clean, simple and easy to use. Ask a few of your friends to browse your website as you sit and look over their shoulder. Instead of asking them to review your website, ask them to complete specific tasks and watch them. Do they have difficulties navigating through your shopping cart? In that case, you need to make changes accordingly. Usability should come first and foremost, and should never be compromised in the name of prettiness. Not unless you want to leave revenue on the table.

Learn the basics of search engine optimization

Imagine if you sell golf clubs. Would you rather show up as the first result when someone searches for “golf clubs” on Google, or would you rather be buried on page 10? If the answer is the former, you need to learn about search engine optimization. While you can hire a firm to do this for you, it’s essential that you have an understanding of what the firm is doing. There are many unscrupulous providers, and you need to know the basics to be able to tell the good from the bad. A great place to start is to read the Beginner’s Guide to SEO.

Focus on increasing your website conversion rate

marketing tips fo small businessYour website conversion rate is the percentage of visitors that end up buying from your website. If ten people visit your website and one person buys something, you have achieved a conversion rate of 10%. To increase your revenue, you need to make this percentage go up and up. As your conversion rate improves, so does your chance of being able to make your online marketing campaigns effective. If you currently lose money from advertising on Facebook, and then you increase your conversion rate, you might now be able to make money from that same advertising campaign. Then, at that point, you have just found a way to reach millions of customers. Check out the KISSmetrics Marketing Blog, HubSpot’s Inbound Marketing Blog and the lots of other great resources available online.

Send out a promotional calendar

Need a way to get your customers to remember you all year round? In that case, you should send them out a promo calendar. A promotional calendar is also something that everyone else in your customer’s home or office will see, not just the one person you sent it to. This is why – for B2B marketing – promotional calendars are stunningly effective. Send a calendar to one person and hundreds of people in the same office could be exposed to your brand.



Matthew Buckland: Future of the Web

Matthew Buckland, MD of Creative Spark, talks about the future of the web for the Ogilvy #HowToFriday in 2012. This was a very good overview of the current and forthcoming trends in social media, smartphones and the Web. I’m very glad he emphasises the importance of Privacy as we move towards augmented reality, the Facebook effect applied to smart devices.

I first met Matt Buckland in 2004 when he was Editor of Mail & Guardian Online. He was very gracious in allowing me to interview him for my original research into the online dating industry in South Africa.