I have abused this rule in almost all my talks! So I am guilty as charged. You may have heard people saying what you say only contributes to a small percentage of the impact of your communication and that how a person says what they say has a far greater impact. The rule, which is and has been promoted by many speakers and trainers states that 55% of the meaning of communication is body language, 38% is in tonality, and 7% rests in the words themselves. Where did this rule come from? Read More →