Matthew Buckland: Future of the Web

Matthew Buckland, MD of Creative Spark, talks about the future of the web for the Ogilvy #HowToFriday in 2012. This was a very good overview of the current and forthcoming trends in social media, smartphones and the Web. I’m very glad he emphasises the importance of Privacy as we move towards augmented reality, the Facebook effect applied to smart devices.

I first met Matt Buckland in 2004 when he was Editor of Mail & Guardian Online. He was very gracious in allowing me to interview him for my original research into the online dating industry in South Africa.