Rober Cialdini's Weapons of Influence

Dr Robert Cialdini Influence author Ever heard of the Influence: The Psychology of Persuasion by Dr Rober Cialdini? This is one of the most important business books ever written for leaders and people in sales and marketing. This is a book to read once a Read More →

How to use Social Proof to improve your Dating

Dr Robert Cialdini wrote a book called Influence, The Psychology of Persuasion. One of the weapons of influence and core principles in this book is “Social Proof”. Wikipedia defines it as “is a psychological phenomenon which occurs in ambiguous social Read More →