Twitter for Good – Rlabs in social media book

Twitter for GoodMarlon Parker is the founder of a ground breaking NGO in Cape Town, RLabs. He deserves to Nobel Peace Prize for the work he is doing in the Cape Flats using technology for social change. At the very least he should win a TED Prize for his contribution to community change through technology. After his talk at the 27Dinner in Port Elizabeth back in 2008, I became a big supporter of his organisation RLabs. And so every time I would speak to the parents of the affluent independent schools, I encourage them to donate, contribute or support this work on reconstructing communities.

This morning I was so excited to see a post on RLabs Facebook page that they have been mentioned in a new book, Twitter for Good:Change the World One Tweet at a Time by Claire Diaz-Ortiz on page 151 – 154. I’ve already ordered my copy of this book.

From the Inside Flap

As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago.

Twitter for Good is a ground breaking book that contains the most effective tactics for tapping into the power of Twitter as a real-time information network. Claire DÍaz-Ortiz, Twitter’s head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations around the world. In her time at Twitter, DÍaz-Ortiz has worked with such forward-thinking organizations as Nike, Pepsi, the United Nations, the American Red Cross, charity:water, Room to Read, Partners in Health, the Skoll Foundation, National Wildlife Federation, Kiva, and many, many more.

Filled with dynamic, global examples, Twitter for Good shows how the world’s top organizations use the power of Twitter to make a difference. Through DÍaz-Ortiz’s T.W.E.E.T. model, which she developed to teach organizations how to excel on Twitter, she lays out the exact framework she teaches around the world.

Step by step, DÍaz-Ortiz walks you through a proven process, showing you:

  • Why your organization needs a dedicated Twitter strategy
  • The 5-step process that delivers results
  • Best practices for using Twitter to catapult your organization’s mission

With more than 200 million users world wide, Twitter has established itself as a dynamic force, one that every business and nonprofit organization must understand how to use effectively.

 

Author: RJ Thomas

RJ Thomas is an International Relationship Builder. He was born in South Africa, and moved to China in 2013.