Since 2016 I’ve focussed on Place Branding and City Branding in particular. Place Branding is a new field in International Marketing. The focus of this work is beyond tourism and includes a spectrum of areas relevant to the local government and local business to ensure differentiation and success.
Since 2012 I’ve been working in China, and in 2015 I completed an MBA degree in Ningbo University. From 2016 to 2017 I was the Country Manager in China, for Brand South Africa, a government agency. In 2018 I formed Mandela Bay Investments to help people from the Eastern Cape find investors and partners in China.
Provide Media support to SA Embassy in Beijing, Shanghai & Hong Kong
Develop media partnerships with FT Chinese, Caixin, People’s Daily Online, CGTN
Consultant to Beijing TV documentary series, “South African Food in China”
Develop Content Plans for Wechat, Weibo & Youku, working with our PR agency to amplify our message via Chinese social media