LinkedIn is a very popular business social networking website. The primary aim of LinkedIn is to help you connect with other professionals directly within our own country and worldwide. It now have over 9 million registered users. South Africa currently has 24800 users and I’ve just entered the top 5. This is up from #8 which I’ve been for the last few months. My goal is to reach number 1 before end of 2007.
LinkedIn in allows you to create a Public Profile with a unique URL. My own LinkedIn URL is currently ranked number 7 on my the Google SERPs for my name. This is one of the ways you can ensure that when people search for you – they find you – and more specifically they find the information about you, that you want them to find. Your LinkedIn profile becomes like a live online resume with endorsements which keeps growing.
LinkedIn recently launched a Q&A service which allows you to post questions to the entire network. My own questions were answered by several different people within days. And this is amazing when you consider the value or how much you would have to pay these experts to gain their insight. Why bother answering other people’s questions you may ask? Well it boosts your profile inside the LinkedIn network and therefore brings more opportunities to you. It really comes down to a different mindset that understands how value is created i.e. By giving more, you receive more. And you need to give first before expecting anything in return. And the less you expect, the more you are surprised by does end up coming your way.
You may be interested in my half-day workshop on online social networking for entrepreneurs, consultants, contractors and anyone who’s freelancing. If you work in recruitment industry LinkedIn is something that you should really pay attention to because its completely changing the way executive search and talent management is taking place.