Over 20,000 Teens Fight Back Against Cyber-Attacks as Part of Online Community Habbo’s Safety Awareness Month

86% of Teens Say They Have Discussed Online Safety With Their Parents, while over 51% Say They Visit Chat Rooms at Least Once Every Day

LOS ANGELES–(BUSINESS WIRE)–Habbo.com, one of the world’s largest and most popular online communities for teens, has just completed Teen Online Safety Awareness Month, an effort that resulted in over 20,000 teens taking part in safety related activities and educational programs, including many that involved discussion time between the teens and their parents. Nearly 21,000 teens received limited edition virtual safety badges to show that they had their parents read Habbo’s online safety guide. Nearly 10,000 teens visited a virtual lounge within the community with a safety theme. The lounge also featured the “Infobus”, which teens could board to take part in additional activities to learn how to protect themselves from online scams and predators. The motto for Habbo’s safety month was, “Cyber Attack? Teens Fight Back!”

As part of the safety month efforts, Habbo took a poll of over 3500 teens about their online practices and safety awareness.

* 86.4% of teens say their parents have discussed online safety with them
* 51.7% say they visit chat rooms at least once every day
* 18.5% say they have experienced chatting online with someone they found out was an adult pretending to be much younger
* 57.2% say they have chatted, IM’d or emailed with someone online that they have never met face to face
* 26.6% say they have been asked questions about their sexuality or sexual experiences while chatting online that made them feel uncomfortable
* 31.7% say they have posted personal information online before
* 72.5% are aware that anyone can view personal information they post online, not just their friends

In addition to its regularly featured safety help pages and parent information pages, HABBO saturated its site in February with interactive activities for teens such as the “Infobus”, and activities which offered teens the opportunity to win prizes and “Habbo Coins,” which they can use to purchase custom decor for their online rooms and personal HABBO pages within the network.

Teens who wish to take part in the Habbo community should visit www.habbo.com and click on the key to enter.

About HABBO and Sulake

HABBO is a richly colorful, multi-dimensional virtual community and game environment for teens. Users join by creating a fully-customized online character called a Habbo. From there, they can explore many public hang-outs, play a variety of games, connect with friends, decorate their own rooms, and have fun through creativity and self expression. Since its launch in 2000 by Sulake Corporation, an interactive entertainment company that specializes in developing, publishing and distributing multiplayer social networking communities and games, HABBO sites have been introduced in 29 countries on five continents, with more than 70 million Habbo characters created and more than 7.5 million unique users each month. The highly-trafficked North American sites, www.habbo.com and www.habbo.ca, are visited by over 2 million unique users per month who spend, on average, more than three hours a week on the site (Nielsen Net Ratings).

Sulake has headquarters in Finland and offices in 18 countries. Currently the company has over 290 employees worldwide. Sulake is extending the Habbo brand to include mobile applications, and merchandising and licensing products.


aLine media
Kristi Blicharski, 310-371-8795