Scientific Advertising by Claude C. Hopkins
Scientific Advertising is one of the best books on advertising and marketing ever written, and I found an audio version (plus PDF) available freely on the Internet… Claude Hopkins was one of the greatest advertising pioneers who ever lived. He believed that “Advertising is salesmanship” and as such, it should be measurable and justify the […]
Marketing Movies Online
I’m a big movie fan and always keep track of how movies are created, marketed and how they perform. With the craze that was the Passion of the Christ in 2004, there was a brilliant piece written on the approach that Mel Gibson took called, Gibson Breaks Hollywood’s 10 Commandments. And today I came across […]
Mel Gibson Breaks Hollywood's 10 Commandments
Mel Gibson has always been an iconic actor ever since he emerged from Australia’s deserts with the Mad Max trilogy of movies. He became a bonafide action star with the Lethal Weapon series and Braveheart. I’m a big movie fan and always keep track of how movies are created, marketed and how they perform. With […]
Finally the Telecoms Action Group launches
I’m reposting this message from the Tectonic, open-source newsletter and website. I’ve always believed the way to get a response is to model our campaign on the Treatment Action Campaign, the well-known AIDS lobby group. Richard Frank got people talking this week with his proposal to launch an advert campaign to demand better and cheaper […]
MySpace, YouTube tops Time's 50 Coolest Websites
Time magazine has released its annual list of 50 Coolest websites here. I have started using both MySpace and YouTube frequently. And you can check out my MySpace profile here. And have connected with 71 friends so far. Some of them are very well-known South Africans like Danny K and ex-girlfriend Lee-Ann Liebenberg. The possibilities […]