Introducing the NOHO office

Everyone in business has heard of the SOHO – Small Office Home Office. Now make way for the NOHO – Small Office No Office.

The concept is introduced in a new book released today, “The Mobile Office”, by pioneering technology writer Arthur Goldstuck. The book is sub-titled “The essential small business guide to office technology”, and goes beyond the technology to explain how the modern office for both the small business and the travelling executive has changed more radically in the past ten years than in the previous hundred years.

“It’s not just the Internet, not merely the plunging prices of laptop computers, not only the arrival of cellphone banking and mobile e-mail,” says Goldstuck, who heads up the World Wide Worx technology market research organisation.

“It’s about an entire ecosystem that is beginning to support the business person out of the office. Only five years ago, anyone wanting to be untethered from the physical office but remain productive and in touch, faced almost insurmountable obstacles. Now a happy conspiracy of telecommunications providers, device manufacturers, hospitality establishments, and travel services have made it an everyday reality.”

Despite this, however, the practical aspects of abandoning the office while maintaining an office – the key to NOHO – remain complex and confusing for the average person who wants or needs this approach but has no idea where to start or how to choose from the bewildering array of options.

“For example,” says Goldstuck, “one of my favourite and most useful gadgets is a small, portable charger that fits in the palm of the hand and holds just enough power to recharge my cellphone once. It doesn’t seem like much, yet has rescued me countless times while out of the office. And whenever someone sees me using it, they want to know where they can get one – they just didn’t realise it was an option.”

The book guides users through choosing the right computer, deciding what accessories go with it, choosing the most appropriate software, how cellphone banking works with each of the major banks, and a detailed unravelling of Internet connectivity options for business users ranging from solo players to executives. It also delves into the price structure of all the major connectivity options.

World Wide Worx’s annual Mobility research project, which inspired the book, was sponsored by FNB, but the book takes a neutral approach to cellphone banking, apart from one FNB initiative that no other bank yet offers: Cellphone Banking for Businesses with Dual Authorisation.

Goldstuck says that FNB has shown its commitment to research on Cellphone Banking through its sponsorship of the Mobility Research.

FNB Mobile and Transaction Solutions CEO, Len Pienaar, says FNB has been sponsoring the Mobility research project for the past three years and are proud to be the only financial institution to support this initiative.

“The growth of mobile commerce in SA will change the face of business. Business as we know it will continue to evolve with the developments in mobile technology; Cellphone Banking for Businesses will help revolutionise the way business interact with the bank, saving the customer money and adding convenience to their business. Businesses will operate in a seamless fashion where deals and processes can be made in an instant,” concludes Pienaar.

“Ultimately The Mobile Office is a decision-making tool,” says Goldstuck. “It is aimed at helping mobile business people decide what they need, when they need it, how much they will pay for it, and generally taking control of their mobile lives.”

The book is published by Double Storey and is an easy read at 88 pages. It will be available in all good bookstores at a cost of around R80.


How Henry Ford used the Mastermind Principal

Henry Ford industrialistHenry Ford, while appearing as a trial witness, was badgered by an attorney who tried to discredit his testimony by calling his education into question. Mr. Ford was asked a few questions about American history which any high school student could easily answer, and when he did not know the answers, it placed the attorney in a most advantageous position, until Mr. Ford stated that he was successful man, responsible for a great number of people and in control of a great deal of power. He had little use for such knowledge, and if by chance he need it, he had at his disposal people who could get him the answers to those questions in minutes. Bravo!

In Henry Ford‘s retort, there is a valuable lesson for every one attempting become financially independent. That lesson is commonly known as the Mastermind Principle. In short, it means having at your disposal a body of knowledge in human form which you can consult when the need arises.

Here’s an example: A doctor tends to earn a substantial amount of money his job, and is faced with the harsh reality that he can never be as well informed about his job as he’d like to be. So to manage his affairs, he has an accountant, investment advisor, a banker and a stock broker. And to help him in his job, he consults with specialists, other general practitioners, talks to hospital staff and consults with the most brilliant men in his field whenever the need arises. These people are his mastermind group, and they provide him with the information he needs when he needs it reducing his need to spend great amounts of time hunting up this information for himself.

The importance of such a group in your life is not to be underestimated. If you intend to operate your own business, you MUST have a mastermind group if you are to learn and grow with the fewest setbacks.

The formation of your mastermind group requires nothing more than the establishment of contact either for business or social reasons with the people who have the knowledge you will need to draw upon to help yourself. The selection of the mastermind group is somewhat more difficult, for you must choose the finest people you know in every field you wish to have. Never, ever shoot too low. When you approach these people, tell them exactly what you want to accomplish, why you have contacted them, and offer them any help they might need that you are able to give in return.

You will generally discover that the old saw is true: the bigger they are, the nicer they are, and the more willing they are to help others. Chances are excellent that they had to do the same thing you’re doing in their climb to the top and are ready to return the favour. By the way if you find your first few contacts bring you no results, perhaps you had better evaluate your choice of role models and your motives for choosing those particular people.

Mail order people especially should establish mastermind groups with other mail marketers. Don’t be secretive about your techniques, facts and figures, especially in your advertising.

Wouldn’t you love to swap facts and figures in person or in personal letters with people at least as experienced as you? You can imagine the savings in investment in new programs alone, since you’ll be able to find out from others how they have done.

The worst thing you can do once you’ve established the mastermind group is not use it. You have flattered a number of people by asking for their help. Do not insult them by not taking advantage of the situation.

Make a commitment to offer the same help to others once you have made The climb to the top is said to be a lonely one, but it should never be that way. It’s easier to pull things than push them, and believe us when we tell you the climb will be a lot easier if you can get people who have already made it to the top!


Buying The Secret in South Africa is a bad idea!

Last week I went to purchase some ink for my Lexmark printer at CNA. While there I asked the saleslady whether they had a copy of The Secret DVD (not the book!). As it turns out they were sold out. But what really shocked me was the retail price of R450! That is about US$65 and about 3.8 times the retail price the current retail of $17!

When it comes to The Secret, you either love it or hate. And if I had to go by the very heated Customer Reviews I would say that those who love it, cannot stop talking about it; while those who hate it, absolutely loath it. From 1681 total votes at the time of writing this is the overall feelings about those who purchased The Secret DVD:

  • 58% love it *****
  • 13% think it’s great ****
  • 8% though it was average ***
  • 6% didn’t like it **
  • 15% hated it *

For better or worse, the law of attraction is no longer a secret thanks to Rhonda Byrne, the creator and producer of The Secret DVD. What bothers me most is the companies who used to retail this product before it got into CNA or Exclusive Books: Going4Gold and The Secret Online, were both selling it at ridiculously inflated prices. However, as of writing this neither of them stock the DVD any more but they do offer other related products like the book version, which is really just a transcription of the DVD. I refuse to read it because it’s a bad attempt by Rhonda Byrne, wanting to be considered and author. This fake book is a transcription of the ideas of the teachers in The Secret, and even some of them are quoting other sources as well or borrowing ideas liberally.

One female friend of mine swears by the book and is now obsessed with paying over R200 for a gratitude book. She hardly has money for taxi fare to and from work! “My god woman,” I said to her, “use a notepad or a hard cover if you have to express yourself in writing”. It’s simply a waste of money or cash because you can spend less then R10 to get you going with your list of gratitudes or even use some old paper you can surely find in your house. And if you have a computer just begin writing a daily list of gratitudes because that costs you ZERO. And I suspect it has something to do with not admitting that she made a mistake. She would basically be putting her own decision making down.

The point I’m getting to is that experimental psychologist concur that you retain 6 times more information when you learn from a audio-visual source compared to audio only. The studies I looked at don’t make a direct comparison with reading, however, I suspect it is even worse compared to reading depending on the person’s comprehension levels. So it is 6 times better to WATCH The Secret, rather than READ The Secret.

The Science of Getting Rich Scam

Science of Getting Rich by Wallace D. WattlesWhile I’m at it let me say this publicly for the first time: I’m absolutely and totally disgusted that Going4Gold and The Secret Online both sell a book, The Science of Getting Rich by Wallace D. Wattles, from their websites.

They incorrectly use a photo of Benjamin Franklin on the cover of this book. This is the book that helped Rhonda Byrne recover from her breakdown given to her by her daughter. What you may not know is that this book is in the public domain. That means it is completely free to republish by anyone and you can find many, many copies on the Web. To me this is like daylight robbery because they are selling something free and putting a price on it. And just because they add a new “Foreword” does not justify adding a R110 price tag on it.

So if you have bought The Science of Getting Rich from one of the above mentioned companies I suggest you return the book, ask for a refund, and access on the free copies here.


Four Arguments for the Elimination of Television by Jerry Mander

Four arguments for the elimination of television jerry manderThis is an important book because it outlines a cause to so many problems, that is so pervasive it goes unnoticed by the vast majority of people. Television was only introduced in South Africa in 1975, as it happens the year I was born, because the Apartheid government saw a threat to itself loosing control. It would be fascinating to know who finally made the convincing argument to get the government’s approval. This book was published in 1978 or 30 years ago and it’s not hard to imagine how much more entrenched this technology has become, especially given the rise of the so-called reality television programming. Continue reading “Four Arguments for the Elimination of Television by Jerry Mander”


Osho on Love, Freedom and Aloneness

Love, Freedom & Aloneness - The Koan on Relationships by Osho Rajneesh
A long time ago I read a book by the Indian mystic Osho: Love, Freedom & Aloneness – The Koan on Relationships. This is one of those rare gems that explains and perhaps introduces you to the authentic love that is sorely missing from life. The taboo that is sex, the misunderstandings about love, and the freedom you never have when you try to posses or control the others in your relationships. Give it all up and you may find the difference between loneliness and aloneness.

There is a story in the book that is profound for me: A man and woman meet and fall in love. The woman is wealth and owns a great land through inheritance. The man wants to marry her. She says on one condition: You must love on the other side of the land where I will build you your own house. And if we meet in at the lake maybe I will invite you over or you can invite me over. And if we meet in the field maybe I will talk to you and you will talk to me. The man thought about this and decided he cannot marry the woman under these conditions

Anyway I’m paraphrasing the story as I cannot find the exact page on the book right now. There was something that struck a cord with me and whenever I have tried to explain this to women I’m dating they rarely get it. There is so much brainwashing I can see in the world when it comes to relationships and dating. How needy the man or the woman has become. And what is left? Almost nothing. An emptiness that is more a heavy burden than the elusive lightness of love.

Anyway here’s a short video with Osho talking about Love and Hate

Two sides of the same coin:


New Books from Take2 this November

I’ve been checking out Take2 for a long time because its prices are just the best in South Africa. Take2 is one of those online retail stores like and the international poster boy which offers a selection of books, music CDs, DVDs and other products. What I really love about Take2 is that their prices are better than Exclusive Books or all year long. In the past I have bought a lot of books from when they run their regular sales or had a R50 discount voucher.

Now with Take2 they do not offer any discounts or sales and even with shipping costs most purchases are cheaper than their closest competitors. So I highly recommend you switch to Take2 and if you have any doubts just compare some prices for the following books I’ve just received from a recent order:

Books Take2 Exclusive Books
4-Hour Work Week R134.00 R186.95 R204.00
Complete Idiot’s Guide: Growing Your Business with Google R134.00 R186.95 R143.00
Laws of Lifetime Growth R81.00 R123.95 R176.00
Shipping Cost R29.00 R29.00 R30.00
TOTALS R378.00 R526.85 R553.00
* Note: Free shipping is available from if you order is more than R350 and with Exclusive Books is more than R400 per order.

So as you can see even if the shipping from or Exclusive Books was free it would cost more than Take2. What’s your experience been in shopping online in South Africa?

Take2 cheap onlie shopping


How To Win Friends in the 21st century

How To Win Friends And Influence People classic book by Dale CarnegieThis section is based on the famous Dale Carnegie book, although I’m not going to give you the advice from his book because it is outdated when you consider the tremendous changes in society over the last 30 years, especially since the feminist revolution.

So many people who reach 30+ complain that all their friends are married or in long term relationships. And so they do not have anyone to hang out with or go out to party with. This leads to them exploring things like speed dating and other types of matchmaking services in an attempt to expand their social circle.

The fundamental thing that bonds people together is common interest. And in most cases you are friends with people who are more like you than unlike you. So this is where you would start to explore how to make new friends. What you have to start doing is to explore friendships with people based on the activities you participate in. So for example of you are a gym freak, and you spend 4 or more days per week at your local gym, it’s a good idea for you to start conversations with people who hang out at your gym. From there you can start building rapport over time.

Now how do you actually form friendships, especially if you have been single, for a long time. You simply start inviting people to join you out on other activities. You do not have to anything complicated but say for example you are having a braai at your place. This is the perfect time and place to invite new friends who can meet each other or existing friends. You have to remember that it does take some effort to get to know people. So you must be sure to make the barriers of entry as low as possible. So don’t even suggest a bring-n-braai instead buy everything and ask them to bring along their favourite drink.

One guy had this crazy way of making friends with women where he would invite them all out for drinks. They end up competing for his attention and this very healthy kind of attention is what creates rapport between people.

From Dale Carnergie here’s a few more specific tips:

Ways to Make People Like You:

  • Become genuinely interested in other people and smile
  • Remember that a man’s name is to him the sweetest and most important sound in any language.”
  • Be a good listener. Encourage others to talk about themselves.
  • Talk in the terms of the other person’s interest.
  • Make the other person feel important and do it sincerely.

Something else I like to do for my friends is to send them information about things they are interested in via email. And whenever I meet up with them we start sharing stories about what’s happened in our lives. I ensure that we speak more about what’s happened in their lives than my own. It’s impossible not to talk about myself because inevitably they will ask me the same questions I’ve asked them. You can also use websites like Facebook to connect with old friends and new ones.


Rober Cialdini's Weapons of Influence

Ever heard of the Influence: The Psychology of Persuasion by Dr Rober Cialdini? This is one of the most important business books ever written for leaders and people in sales and marketing. This is a book to read once a year to remind if yourself how to build authority and influence because it’s not common sense.

The Weapons of Influence:

  • Reciprocity – People tend to return a favour. Thus, the pervasiveness of free samples in marketing. In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, despite Ethiopia suffering from a crippling famine and civil war at the time. Ethiopia had been reciprocating for the diplomatic support Mexico provided when Italy invaded Ethiopia in 1937. On a personal note if you invite people to a party at your house, you’re much more likely to get an invitation to a party at their house.
  • Commitment and Consistency – If people commit, verbally or in writing, to an idea or goal, they are more likely to honour that commitment. Even if the original incentive or motivation is removed after they have already agreed, they will continue to honour the agreement. For example, in car sales, suddenly raising the price at the last moment works because the buyer has already decided to buy.
  • Social Proof – People will do things that they see other people are doing. For example, in one experiment, one or more confederates would look up into the sky; bystanders would then look up into the sky to see what they were seeing. At one point this experiment aborted, as so many people were looking up that they stopped traffic. See conformity, and the Asch conformity experiments.
  • Authority – People will tend to obey authority figures, even if they are asked to perform objectionable acts. Cialdini cites incidents, such as the Milgram experiments in the early 1960s and the My Lai massacre.
  • Liking – People are easily persuaded by other people that they like. Cialdini cites the marketing of Tupperware in what might now be called viral marketing. People were more likely to buy if they liked the person selling it to them. Some of the many biases favouring more attractive people are discussed. Social proof is a specific way to create the impression that you are popular or liked by people. Sometimes I see rich old men, with young hot young women and I realise one of the unconscious reasons for this is they both gain influence.
  • Scarcity – Perceived scarcity will generate demand. For example, saying offers are available for a “limited time only” encourages sales.

Sign up for Dr Cialdini newsletter through his website, Influence at Work.

Anyway I wanted to share this with you because it’s vital to gain status in the 21st century. That’s way to much work. Instead meet high quality people to gain access to THEIR social circles. This creates more and more social proof which becomes self reinforcing. Questions about applying influence? Post a comment.


Robert Bly explains the way to meet the Wild Man aka Iron John

Iron John manhood book by poet Robert BlyThis book is a must read for any man living in the world today. And for any mother who wants to know what to do with her son, most especially if she is raising him as a single mother. This strikes a real cord with me because I grew up with a single mother ? and I lacked a strong male role model for most of my teenager years. And the result? A lot of confusion, a lot of self-doubt and this with a combination of other factors led directly to a nervous breakdown when I hit 25. You could say that I was never prepared to deal with the harsh reality of the adult world or you could say that I was to immature and the pace of my life was so fast I could not acclimatise quickly enough.

Yes, I have a father and we have not been close for most of my of my life especially after he remarried. Now his 2nd wide has passed away 8 years ago and my half-brother is almost 21. There is a divide that is deep and sometimes painful. And since I grew up with my mother I have a much closer relationship to her and my 19 year old half-sister. How have I dealt with this in the past? With anger, with frustration for being deprived from growing up in a ?normal? family unit. This led to more self-loathing then anything else so I turned outward to find my own role models, especially masculine, in the great books of history. I studied the classics from the West and the East. And I eventually reached a point where the simplest advice turned out to best for me: accept everything as it is. Thank God I never spent years of therapy trying to figure this out, which in retrospect seems like the kind of common sense my mother always claimed I didn’t have when I was a teenager.

Anyway Iron John is a mythical story of a boy’s journey with the Wild Man and his separation from his mother and his father. The basic element that we find missing in the modern world is that of male initiation. Now living in South Africa I know all about male initiation, especially among the Xhosa people. There has been growing resistance from the government to close down these initiation schools because of the lack of medical expertise where the boys end up suffering injuries. Could it be that more and more of the ancient knowledge or know-how of how to best conduct these rituals have been lost? I think we have reached a critical point, post the feminism revolution, the decline of fatherhood, and the rise of single parent (mother) families, which causes a severe imbalance in the male/female polarity that is needed. When the Yin/Yang balance is distorted to this extent we find that weak men are all that’s left.

There is so many analogies from this book, which has been brought to my attention via other sources, most notably the seduction community, because is an attempt to restore the balance. How many times have you observed in a Hollywood film, a sitcom, or a cartoon the idiot man with his intelligent wife/girlfriend who point him in the right direction. How many times have you met men, who are unable to articulate themselves, who do not live with a passion or a purpose. They become like zombies living lives of quit desperation. How can the modern man meet the wild man inside him? He can push himself to do something of extraordinary courage and learn from it. Maybe climb Kilimanjaro or run the Comrades or stop denying your father, your masculine, because you need to draw from there the energy that can sustain you through your life. This book is an excellent big picture of the current problem men are facing and for specific help on how to overcome these problems I highly recommend The Way Of The Superior Man: A Spiritual Guide to Mastering the Challenges of Woman, Work, and Sexual Desire

If you live in South Africa you should purchase Iron John by Robert Bly from

Here’s an excellent video of poet Robert Bly being interviewed by Bill Moyers in 1990. They discuss what it means to be a man in today’s society – the pains of being a man and the things that can be done to heal them.


Deepak Chopra teaches more than just Creating Health

Deepak Chopra Creating Health: How to Attain Perfect Health and Feel Ever Youthful - How to Attain Perfect Health and Feel Ever YouthfulWhen I first began hearing of Deepak Chopra, I did not think to much of him. My best friend Nathaniel recommended The Seven Spiritual Laws of Success: A Practical Guide to the Fulfillment of Your Dreams a long time ago but I’ve yet to read it. So recently I picked up this book on sale from Exclusive Books, a big book store chain in South Africa, like Borders or Barnes & Noble in the USA. Anyway this book has made a tremendous impact on how I view healthy living. Firstly I now see how I can live a healthier life and enjoy more of life. This sounds stupid and simple but I always imagined living healthy to be some kind of effort. And in fact it should be or could be effortless – it all starts with your mind and how you think, and how you feel about yourself. Much of what Deepak Chopra says resonates so much with what is the The Secret (Extended Edition) I am very surprised they did not interview him.

The way this book is written makes it a really quick and easy read. The chapters are short and the whole book is divided into four sections: Health and Disease, Laying the Foundation, Strategies for Creating Health and Toward a Higher Reality: Mediation and Metamorphosis.

Now one of my own internal guides is when I see references to other people I already respect. For example Deepak Chopra quotes Napoleon Hill, my all time favourite motivational author, several times in the later half the book, and it fits. He also references his friend Dr Wayne Dyer, which I think is the leading light in the West when it comes to manifesting your reality. All this can be bit much to believe for someone who is not familiar with the law of attraction, and changing your physiology by changing your thoughts but give this one a try. It’s short, direct, simple to understand and yet it encompasses a vast body of knowledge. And I really enjoyed the fact that he ended off focussing on the new physics as he calls it that was started with Einstein. There is a link between quantum physics and the old paradigms of the East. And you don’t even have to read The Tao of Physics by Fritjof Capra to see it. As they see in these circles believing is seeing not the other way around.

If you live in South Africa purchase Creating Health: How to Attain Perfect Health and Feel Ever Youthful by Deepak Chopra from