In high traffic areas, presenting your business message can help fish out more customers and prospects. This is the basic premise that underpins advertising, but is also a concept that can be taken a stage further with promotion through banner stands. Whether in your office, on the road or at events and trade shows, banner …
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Scientific Advertising by Claude C. Hopkins
Scientific Advertising is one of the best books on advertising and marketing ever written and I found an audio version (plus PDF) available freely on the Internet… Claude Hopkins was one of the greatest advertising pioneers who ever lived. He believed that “Advertising is salesmanship” and as such, it should be measurable and justify the …
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