Linkedin LIONs no longer Roar

It’s about 10 years since I first joined LinkedIn, the social network for business professionals. Over the years it’s grown in leaps and bounds to over 350 million users. Not surprisingly LinkedIn it is not blocked in mainland China, and has a solid integration with the mobile messing app, Wechat.

LinkedIn LessonsAs one of the websites I use on a daily basis, I’ve finally had enough of increasing spam. I have only 24 hours per day to do what we need to do and reading yet another Inbox filled with clutter is not high on my values. So because of “Information Overload” it’s imperative that I cull my social media usage often.

You won’t be missing anything earth shattering if you do the same.

Back in 2006 I read an ebook on the benefits of open networking in LinkedIn. It is based on the work of Mark Granovetter, a social scientist, and his Theory of Weak Social Ties. This theory made a big impression on me, and I decided to put it onto practice in my every day life. This lead to a rapid expansion of my online connections.

My own approach led to competition with my good friend Brian Carl Brown. For several years we competed to see who had the most LinkedIn connections in South Africa. In 2015 it turns out this has become a meaningless measure.

LinkedIn, the company, is listed on the stock market. Therefore its doing everything possible to increase users and usage as one important metric for a public tech company. It automatically pulls in Gmail, Hotmail, Yahoo and other online contact lists. It’s constantly suggesting “people you may know” and in most cases, you can connect without their email address.

This brings me to LinkedIn LIONS. A life time ago this was the best way to quickly expand your network reach. One of the attributes of LinkedIn is that you can only see people who are 3rd level connections. So you can never search the entire database of users and you can never by found by everyone on the website, not within 3 levels. Your reach grows exponentially as you grow your first level, direct connections.

Today I removed myself from the TopLinkedIn group. LinkedIn LIONS promise to accept all invitation – this is open networking. However, this is one of the biggest sources of unsolicited requests that just fill up my Inbox. For the last 3 years I have been unable to keep up with the number of connection requests from LinkedIn.

So as it continued to grow, the value of my LinkedIn network has negatively impacted my experience. The more people I am connected with, the more spam I received.

Recently I deleted several hundred people without photos, without profile headlines. Most of us have too many online connections and profiles. A clean slate is not always possible, so the next best thing is prune your profiles regularly.

If you’re no longer connected to me, it’s probably because we’ve never met, or never had a telephone conversation. In case I don’t see you, good afternoon, good evening and good night.