Lovemail dating website review

Lovemail online dating South AfricaThe website has been around since 1999 and started out as the online personals for Junk Mail. Two years later they totally revamped the website and it became a fully functional online dating website with matchmaking technology and SMS capability built in.

Unlike other websites, Love Mail offers the users a choice between chatting via SMS or via the website. The website rated 71% in the Webagility analysis performed in July 2004. It was the highest ranked site, along with LoveFinda, narrowly beating market leader DatingBuzz, however, it still has a lot of room for improvement.

First off, the website doesn’t function properly when using a non-Internet Explorer type web browser e.g. Mozilla Firefox. And with Internet Explorer’s continued security flaws more and more people are starting to use other web browsers. A person can register using a cell phone by sending “chatmeup” to 33244 (cost = R1.50 per SMS).

You can also register on website which allows for more comprehensive searching and matching, while still giving you the option to search and flirt via SMS. One month will set you back R50 going up to R480 for 12 months (an average of R40 per month) and you get 20 SMS per month. One of the coolest features on Love Mail is ‘how hot?’ and this allows you to rate photos of men or women out of five. It can become addictive, to say the least.

After registration on the website you have to complete your profile. When filling out the profile some people may be annoyed with the request for their cell phone number. The verification code is sent to your cell, therefore this request is valid. It’s also a good way of preventing fraud and pranks. You can also choose whether or not you want your profile to be of an explicit nature. Again this is very different from other websites which are either ‘normal’ dating websites (match making), or a adult oriented websites for swingers and people looking for casual sex.

Love Mail also provides a good selection of free content which can be accessed without registering on the website. Everything from horoscopes, success stories, frequently asked questions, the ‘how hot?’ section, to how to ‘say I love you’ in 22 different languages. Once logged onto the website you can do quick search or a more comprehensive search. Although it’s easy to use, I found a problem with the detailed information in the profiles in the search results. There just wasn’t enough information to make an informed decision on whether this person could be a match.

Junk Mail, the owners of Love Mail, did not promote this service actively for several months during 2003 and 2004 and therefore many of the users are dormant. If they were to adopt a renewed marketing push is bound to bring more activity and more interesting users onto this website. There is room for improving the matchmaking technology and the ease with which users can search for matches. It is nice that you have the option of using SMS technology, but the ultimate goal is to use the website to get much more information that is not currently possible via cell phones. Things could change in the near future as the 3G (the next generation of cell phone technology) enabled handsets become more common, but for now websites and the PC rule supreme.


Another Year of Explosive Growth for Online Dating in South Africa

Black Online Dating Users Increased by 64% in 2005

The number of Black users of online dating services increased to 18% of total users in 2005, up from 11% in 2004. This represents a 64% year-on-year increase and is one of the key findings from a new research report, The NETucation Report – Online Dating in South Africa 2006, released today. “New partnerships by market leader DatingBuzz with media companies like Metro FM and Sowetan has allowed the online dating market to tap into new sources for potential new users,” says Ramon Thomas, Managing Director of NETucation, the leading internet research company in South Africa.

“The key indicator of growth in this industry is the number of new competitors. There are 10 new online dating websites that launched during last year,” Thomas explains.

This new study is the result of a survey conducted in August 2005. 5024 respondents completed a 33-page questionnaire on how the Internet is impacting on their sexual behavior. Most of these users are actively meeting and dating men and women found on more then 30 Internet and Web/ SMS-based dating services.

“The total number of profiles across all websites has exploded to 362 675 at the end of 2005,” says Thomas. “However, the actual number of unique users are 230 000 because of an overlap of users. Many people are hedging their bets by signing up to multiple websites, sometimes as many as three.”

Some of the key findings form this survey include:

  • Men younger than 30 outnumber women in the same age group; however, in the age group 30-60 women outnumber men
  • More women than men are signing up for online dating
  • Homosexual users have up to six times more internet-sourced sexual encounters then heterosexuals users.
  • On average, male users have three times as many internet-sourced sexual encounters then women users.

The Top 10 Online Dating Websites, based on use by South Africans respondents, are as follows:

  1. DatingBuzz
  2. Lovemail
  3. Gaydar
  4. Couples
  5. MSN Match
  6. Galaxy Singles
  7. Erotic Personals
  8. Matchmaker
  10. AllSingles


Ramon Thomas, Managing Director, NETucation