Online Dating Gets Personal

At this point, you may not be a newbie in the online dating scene. You’ve suffered uncomfortable evenings with a few duds, and now you’ve fine-tuned your selection process.

Maybe you know you want a nice person who shares your faith, political beliefs, or penchant for pets, for example. Traditional sites that cater to a variety of people—Yahoo! Personals, Match.com, and American Singles—are still going strong, but growth in the online dating industry is slowing, and there seems to be a growing interest among daters for something more focused. Highly specialized sites centered on narrow areas like religion, ethnicity, political view, and even pet preference are popping up more than ever this year.

“People are getting more and more specific in what they’re looking for,” says Bill Tancer, VP of research for Hitwise, an Internet traffic monitoring company. “We pulled some interesting data during the election. There were sites like conservativematch.com and liberalhearts.com. There’s a site Animal Attraction—meeting people through their love of pets.”

Jupiter research is predicting 19 percent growth in the online dating market in 2004, down from 48 percent in 2003 and 100 percent in 2002, according to John LaRosa, research director at Marketdata Enterprises, a market research firm. Meanwhile, specialized sites are flourishing, according to Tancer: “At this time last year, we were looking at around 600 dating sites. Now we’re tracking 862, and almost all of the additions have been through some sort of niche.”

Tancer also says matchmaking sites are on the rise. Yahoo! Personals, one of the most popular online dating services, launched its premier version in November. The site, like eHarmony, personalizes dating by showing compatibility based on in-depth personality and relationship questionnaires. The service costs $34.95 a month, and it’s targeted at those seeking long-term relationships. Yahoo!’s standard version costs $19.95 a month.

Yahoo! Personals Premier and most other online dating services attract people ranging in age from 25 to 44, but 18- to 24-year-olds are also entering the scene, and social sites like Friendster are catering to them.

“Social networking groups have encroached on dating space,” Tancer says. “Young people may not feel like it’s socially as acceptable to try online dating, but it’s a little different with these sites, because you’re going there to network, and a date might fall out of the process. You’re not specifically going there to find a match.”

Meet Me at…Hot or Not is an actual service for this demographic, but it also came out of a social networking tool. Hot or Not, which lets you rate people based on their looks, began as a service on the America Online Instant Messenger main page. With Meet Me at…Hot or Not, you still rate others based on their looks, but a link lets you try to match yourself up with someone.

While some sites are trying to draw the largely untapped younger audience, another relatively new development in the online dating world aims at those who are wary of a potential love interests’ credentials.

“With an online dating Web site, you can post a photo from 10 years ago, you can lie about your height, you can lie about your weight,” says Marketdata’s LaRosa. “Companies have established that as much as 25 to 30 percent of the registered users are not single, but in fact married. What you have now is an emerging cottage industry of ancillary services devoted to things like background checks.”

In addition, trade groups to regulate the online dating industry are forming, according to Marketdata’s April 2004 report “The U.S. Dating Services Market.” Explains LaRosa: “The formation of trade organizations signifies that the industry is starting to mature and try to establish a code of ethics. There are some sites that need cleaning up and these groups are going to try to do that.”

This article, by Natalie Goel, is from: www.pcmag.com

Yahoo Upgrades Online Dating Service

[November 17, 2004] Dow Jones Market Monitor By Riva Richmond Of DOW JONES NEWSWIRES

NEW YORK (Dow Jones)–Yahoo Inc. wants to find someone to love the real you.

On Wednesday, the Internet giant plans to launch a new, pricier class of its popular online dating service that it says will help singles better understand who they are, how they love and who they should let into their hearts.

The new service for “relationship seekers,” dubbed Yahoo Personals Premier, lets people search for soul mates based on the results of online personality and relationship tests. Although the tests are available free to all comers, searching for compatible people requires Premier membership, which costs $34.95 a month, compared to $19.95 a month for a standard membership.

The interactive tests, which were designed by relationship experts, are designed to assess a dater’s personality type, “love style” and relationship skills. On top of giving people insight into themselves, test results advise daters about what sorts of people they would be happiest with – and which are more likely to bring strife and hurt.

“It’s like free therapy,” says Lorna Borenstein, a former eBay Inc. executive who is now vice president and general manager of Yahoo Personals, of the 10-minute personality test and 30-minute relationship test. “It tells you who’s more likely to be right for you, as opposed to your perception of who’s right for you.”

So a woman with an “idealist” personality and “romantic” love style, for instance, will learn that men who are “creators” and have a “passionate” love style are their best bet. Men who seek “spontaneous” or “careful” love are probably people to avoid. With a Premier membership, she can search for men whose tests revealed the right qualities, as well as meet standard search criteria like location, height, education level and religion.

Yahoo says the capability will more efficiently yield the higher-quality prospects that relationship seekers want from online dating services. “How do you find your needle in the haystack?” Borenstein asks. “Technology can make it easier.”

And these singles, which account for about 27% of online daters, are willing to pay more money than casual daters if given better tools for their search, she says.

The higher-priced offering comes at a time when growth in spending on online dating is slowing. Personals remain the largest paid online-content category in the U.S., excluding pornography and gambling, with U.S. consumers spending $227.9 million in the first half of 2004, according to the Online Publishers Association. Although spending in the period was up 6.4% from the first half of 2003, it has declined sequentially for three quarters in a marked reversal from two and a half years of rapid growth.

Yahoo won’t disclose how much of its revenue comes from personals, though it has said the service is one of four that together account for 70% of its paid-service revenue. The other three are Internet-access, e-mail and small-business services. Yahoo operates the No. 1 personals site with 6.2 million users in October, according to research firm comScore Networks Inc.

Borenstein said technology and product innovation at Yahoo Personals has boosted activity on the site in the past. Of course, the company won’t be the first to provide personality and relationship testing. EHarmony, for one, has built a sizable community by offering to connect more serious-minded daters based on compatibility testing. Match.com also offers personality testing. But Yahoo says it has taken the concept further.

Now that personals growth appears to be leveling off and companies are looking to spark a second wave of growth, “the name of the game changes a bit to things like innovation, differentiation, satisfaction and the like,” says analyst Dan Hess, a comScore senior vice president. “To the degree (Yahoo’s offering is) new and different, or more successful, it offers a way to differentiate.”

Yahoo says its tests are the most up-to-date in terms of scientific understanding of what makes good relationships and the most fun to take. The tests ask users to react to hypothetical situations, rather than a list of questions with multiple-choice answers.

Yahoo also says it applies the most advanced search technology to the task of matching compatibility information with real people.

Prospective dates who have also taken the tests will also be rated on their personality and relationship “fit” with the searcher and given a one-to-five heart rating on their “overall fit.” Yahoo’s “SmartFit” search technology also accepts feedback from users about whether recommended people are actually compatible and learns from it to provide better search results the next time.

source: SmartMoney.com

How to maximise your time as a busy Professional when dating

Professionals often don’t have a lot of time to socialise. In brief, simple terms, what practical examples of how they can make the most of the time they do you have when trying to secure phone numbers or a date.

You must including online dating in your arsenal simply because it gives you access to hundreds of thousands of single women. And once you’ve set-up your profile, the part that requires most of the work, it’s low maintenance and initiating contact is easy and convenient (Sundays is best to send first emails). Social networking websites like MySpace and Facebook are also excellent free alternatives. The other important thing to do is to ensure that you always dress for success every single time you go out. So for example when you go grocery shopping this can be a very good way to meet new women. And instead of going to your local SPAR go the the Woolworths because you will find higher quality women shopping there – they also have excellent coffee shops, which is very popular among certain groups of women. When you are out for a drink with your buddies you must take some time out to approach women and this maximises your time. In fact you need to take every opportunity of leaving your house or your office to strike up conversations with women.

What are you favourite openers for starting conversations with women?

  • Ask a women an opinion about something in the environment to make it more natural
  • Comment on an item she is wearing that is unique or unusual
  • Comment on something happening close by loud enough for her to hear

Desperately seeking love online

BRYANSTON – Only 12% of South Africans have used the Internet to find love. This is compared to 29% of the French and 21% of Filipinos interviewed in a global survey about dating perceptions, use of the Internet to find a romantic partner and the level of success that they have had.

Synovate surveyed 4 368 people from South Africa, Brazil, France, Korea, the Phillipines, Singapore, Romania and the United States

Over one third of those interviewed who aren’t online daters believe only “desperate people” use the internet to look for love. The results reveal a fairly even match between those who think online dating is a great way to meet people (49 percent) and those who think it is a waste of time (48 percent) but show large disparities among levels of use and comfort between people of different nationalities.

Globally, 15% of respondents said they had used an online personal ad or online dating service to meet a potential romantic interest, with the French (29 percent), Filipinos (21 percent) and Americans (15 percent) being the biggest online daters.

Table One

68% of South Africans state that they would not even consider using an online personal ad or dating service.

Just looking

Entertainment is the main driver for 46 percent of online dating respondents, with many Brazilians (67 percent) and Americans (50 percent) trying online dating out of fun or curiosity, while one quarter of all online daters consider it simply a natural extension of their regular use of the internet.

Surprisingly, although a person’s photograph is the main factor determining whether someone will initiate communication for one quarter of online daters, 39% are more interested in the written description of their personality and 32% just want someone who meets basic criteria such as shared interests and hobbies. 50 % of Brazilians want a partner with personality.

Online daters across the globe vary in how long it takes them to move contact offline. Thirty two percent of Filipinos are in no hurry, waiting at least a month from the first correspondence to meet while one-third of the French, Americans and Brazilians tend to wait more than a week but less than a month. Many Romanians don’t waste their time – 16 percent said that they meet within a day!

The French report the most disasters when moving online correspondence offline, with 58 percent having had a terrible date with someone they met through the internet, although two-thirds said that they had had more good dates than bad ones. Americans are also familiar with online dating disasters. Over half indicated that they’ve had at least one disaster date with someone they met online, but 64 percent said that they’d had more good dates than bad ones.

Online daters who do end up meeting face-to-face have a remarkable success rate, with 25 percent of all respondents having met their spouse or life partner through online dating. Americans (42 percent) and the French (28 percent) are the most successful in taking online love offline.

Stranger danger

Despite the success of some, for many people online dating is still a concept they just aren’t comfortable with.

Ninety five percent of Koreans who haven’t dated online said they would not consider using the internet to find a romantic partner, along with 85 percent of Brazilians and 84 percent of Singaporeans.

Synovate also discovered many negative perceptions about internet dating globally, some of which may contribute to respondents’ online dating hesitation.

Almost one-third of those respondents who would not consider online dating believe that it could be dangerous, a perception that may be reinforced by the 77 percent of consumers globally who believe that most people lie in their online dating profile.

Most of the South African respondents (48%) state that the reason for not using the Internet is that they would just rather see someone in person first. 21% believed that it could be dangerous.

Americans are most convinced that people are dishonest in their online dating profiles (84 percent), followed closely by Brazilians and Filipinos at 82 percent each.

Table Two

But when it comes down to it, it may simply be a case of online dating being seen as the domain of the desperate and dateless.

With close to one-third of respondents globally stating that “only desperate people use online dating”, it may be a long time before many people can shake the desperado perception and start looking for love online.

CURIOSITIES

One-fifth of all those surveyed don’t think that the internet should be used to find a romantic partner.

Sixty seven percent of Brazilians have tried online dating “just for fun”, not necessarily to meet a partner.

Another Year of Explosive Growth for Online Dating in South Africa

Black Online Dating Users Increased by 64% in 2005

The number of Black users of online dating services increased to 18% of total users in 2005, up from 11% in 2004. This represents a 64% year-on-year increase and is one of the key findings from a new research report, The NETucation Report – Online Dating in South Africa 2006, released today. “New partnerships by market leader DatingBuzz with media companies like Metro FM and Sowetan has allowed the online dating market to tap into new sources for potential new users,” says Ramon Thomas, Managing Director of NETucation, the leading internet research company in South Africa.

“The key indicator of growth in this industry is the number of new competitors. There are 10 new online dating websites that launched during last year,” Thomas explains.

This new study is the result of a survey conducted in August 2005. 5024 respondents completed a 33-page questionnaire on how the Internet is impacting on their sexual behavior. Most of these users are actively meeting and dating men and women found on more then 30 Internet and Web/ SMS-based dating services.

“The total number of profiles across all websites has exploded to 362 675 at the end of 2005,” says Thomas. “However, the actual number of unique users are 230 000 because of an overlap of users. Many people are hedging their bets by signing up to multiple websites, sometimes as many as three.”

Some of the key findings form this survey include:

  • Men younger than 30 outnumber women in the same age group; however, in the age group 30-60 women outnumber men
  • More women than men are signing up for online dating
  • Homosexual users have up to six times more internet-sourced sexual encounters then heterosexuals users.
  • On average, male users have three times as many internet-sourced sexual encounters then women users.

The Top 10 Online Dating Websites, based on use by South Africans respondents, are as follows:

  1. DatingBuzz
  2. Lovemail
  3. Gaydar
  4. Couples
  5. MSN Match
  6. Galaxy Singles
  7. Erotic Personals
  8. Matchmaker
  9. SexyIntro.com
  10. AllSingles

MEDIA CONTACTS

Ramon Thomas, Managing Director, NETucation

Dr Phil and Online Dating

Match.com the biggest online dating network of websites in the world has teamed up with Dr Phil. There is three hilarious tv commercials that have been produced and I was laughing my ass off with Dr Phil’s comments and they visual way in which the benefits of online dating is shown. It really can be a meat market and selection becomes so very important. Also checkout Dr Phil’s new book Love Smart with some great advice….

Online dating reaches a critical mass in United Kingdom

Two thirds of singles in Britain looking for love turned to electronic dating agencies in 2005, figures published in the Times showed today.

Experts believe that online dating has revolutionised the dating game and become a “perfect example of technological Darwinism”.

A survey by with more than 1.5 million members, reported that 3.6 million Britons used online dating services last year

That amounts to 65 per cent of the 5.4 million Britons who were looking for a relationship and used a dating service in 2005.

A spokeswoman for Relate, a leading British relationship counselling agency, said: “The internet is the way people are looking these days. The stigma from dating agencies seems to have gone.”

According to the Times, there are more than 100 independent online dating agencies in Britain, chasing a market that is valued at about $A28.12 million and expected to rise to $A62.33 million by 2008.

Parship says that 50 per cent of single people believe they will meet a suitable partner through the internet, up from 35 per cent six months ago.

Chris Simpson, commercial director of the agency Telecom Express, said that greater interactivity on the internet had lured singletons online.

“If you could pick one single thing that’s changed everything, it’s the ability to see a picture of the person,” he said.

At the top end of the online dating business, companies were emulating some of old agencies’ attention to detail by asking clients to fill out extensive questionnaires.

This “weeded out” half-hearted fling-seekers and improved the chances of finding a good match.

Parship uses detailed psychometric tests similar to the personality profiles that many large companies employ to screen potential employees.

Love and Friends, an agency which has 75,000 British members, asks singletons to spend about an hour completing its form.

Mary Balfour, founder of Love and Friends, where a full “hand-holding” matchmaking service can cost more than £5000 ($A11,715), said the internet had revolutionised the dating industry by raising its profile and placing a new reliance on getting to know a date before meeting.

“It’s like a return to old-fashioned love letters”, she said. “You don’t base your initial judgement on how someone looks but what their profile is like.”

“Everybody you know who is single these days has at least had a good look at a dating website, introduction agency or personal ad.

They have to, because all the old matchmaking institutions have gone, from the Church, the extended family, local community and factory floor to the ball and party circuits”, added Balfour.

Richard Giordarno, a lecturer on web-based social forms at Birkbeck College in London, said that electronic dating conferred a degree of control that people could never obtain from a face-to-face encounter.

“You can pick and choose the person you want to meet and you have control over the way you display yourself”, he told the Times.

source: The Times

2005 Online Dating survey explores Sexual Behaviour of South Africans

The 2005 Online Dating Survey which launches today explores how the Internet is changing the sexual behaviour of South Africans. NETucation, the company behind the online dating research is the leading BEE Internet research company and studies the behaviour of South Africans using the Internet.

“Now that we understand the basics of how and why South Africans use the Internet to find potential partners it is important to dig deeper to understand the outcomes of online dating,” says Ramon Thomas, Managing Director of NETucation. “Last year we estimated the total online dating population to be approximately 250,000 which represents about 7% of the total internet population of 3.6 million.”

NETucation continued to track the amount of online dating services which has exploded and now totals 25 up from the 10 found in 2004. The privacy of respondents is protected because the 33 question survey is anonymous. Prizes have been lined up as an incentive to those who complete the online dating survey. First prize is an Apple iPod Shuffle, five subscriptions to Cosmopolitan by Associated Magazines and five subscriptions to Men’s Health magazines by Touchline Media. The major South African providers of online dating services, namely DatingBuzz, Couples, Galaxy Singles, Lovemail, SexyIntro and many others are all participating in this research project.

“Connecting with people. Meeting people that you have an instant connection with can be difficult. And even if you like the person you have met there is no guarantee that you will be sexually compatible with them,” says Dr Elna McIntosh, clinical sexologist and resident expert on M-Net’s SEX etc with Mark Pilgrim. “Cyber-sex allows us to get a birds-eye view into a potential partners sexual make-up. To see if you are actually thinking of the same types of fantasies we are. It tests whether there is sexual chemistry before you even touch them.”

The findings will be published in September 2005, and will emphasise the following:
* how many meaningful relations have developed from online dating
* how the Internet is changing the sexual behaviour of people
* the growth of total number of people using online dating
* the growth in number of providers of online dating services

The survey closes on 28 August 2005. Click here to complete the 2005 Online Dating Survey.
MEDIA CONTACTS

* Ramon Thomas, Managing Director, NETucation Internet Research, Cell 074 124 1696

* Dr Elna McIntosh, Clinical Sexologist Tel. 011-787-1222 or disa@icon.co.za

Prim Reddy interview on 702

Prim Reddy Talkradio 702 interview with Ramon ThomasRamon Thomas joins us on the line, he is MD of NETucation and he is going to be chatting to us about online dating.

P: Hi Ramon
RT: Hi Prim, thanks for having me on the show.

P: Well thanks very much for taking the time, why online dating, why not the traditional way of meeting someone in the flesh at first go?
RT: Well it seems like the major reason people are using online dating is that they can get to know someone before they actually meet them in person. You know if you are in a mall, at a club or wherever you are and you meet somebody, you don’t really know. Okay yes maybe there is some chemistry but you don’t know if you have anything in common, and you don’t know if you will have a lasting, meaningful relationship with that person.

P: Is online dating becoming more popular now?
RT: It is becoming very popular in South Africa, last year I conducted a survey that found that 250 000 South Africans are using online dating, we expect it to grow to over 300000 by the end of this year. So there are a lot of people that are actually actively using the internet to meet and find potential partners.

P: Ramon is the process lengthy, I mean are there screenings, can people know who it is that they are dealing with?
RT: Okay, it’s quite easy, because you just go onto any of the websites and you register and fill out some basic information about yourself, your preferences, what you are looking for and you basically take it from there. Some people choose not to put photos on, I actually recommend that you use photos because it decreases the chances of people actually responding to you tremendously but in terms of it being complicated – it is not complicated, its just a different way of meeting people and it allows you to screen people before you make contact.

P: Does the company or Online service screen people? I mean what if it is a real weirdo?
RT: They don’t, anybody can register on any of these websites. A huge thing that we found is about 7% of the people that did our survey last year admitted to being married, About 45% of people were single, about 22% were divorced, a lesser amount were actually dating – I think about 12%.

P: So obviously there can be no control in that sense, its scary thinking you know that you could go online and sign up, and the person that you could find attractive could be a married person.
RT: One thing that I always stress is, people that lie online are possibly the same people that will lie offline as well, you know it’s the kind of person who goes to a bar and takes his wedding ring off, and it’s the same thing. You have to use common sense, and you got to take your time, don’t rush out and meet the first person who emails you through the website, email them for a week and speak to them on the telephone for two weeks. If you still feel after 2/3 weeks that you want to meet this person, that this person is possibly a match. By that time you should have sussed him/her out. And then yes go ahead and meet them, but I think the big debate is people rushing out for these quick half an hour coffee dates.

P: Now Ramon according to this report – 250 000 South Africans actively using online dating, is this number expected to grow?
RT: Yes as I mentioned we expect it to grow to over 300000 by the end of this year, by 2008 we should have about 500 000 actually using online dating, its growing phenomenally well I think because it is a new way of connecting. People are really finding that it works, and I think the exceptions are definitely in the minority. If you look at as well the number of online dating services available. When we started our research last year in June, we only spoke to about 8 people that were running these dating services, since then we have found another 10. So there are the online dating services that are out there, and then there is the speed dating services, and there are quite a lot of the flirt SMS type services available as well. A very nice example of one of the services is love mail, which is run by the Junk Mail guys. It allows you to connect to people through their website, that is through the matchmaking facility of their website as well as via SMS. You can flirt with someone over SMS and a lot of people like to do that, especially the younger people.

P: Ramon, online dating generated around 20 million rand in 2004, now when does the money exchange actually happen?
RT: Okay as I mentioned it is quite easy to go and register on any one of the websites, it’s free to register, you are free to look at the photos, to look at the profiles and read about the people. Where the money comes in is if you want to contact somebody that you fancy, you actually have to subscribe and the subscription ranges from R30 to R120 for some of the services on a monthly basis. And the money that is paid to the website for subscribing, that is where the 20 million comes in.

P: Now what happens if someone goes online & signs up, meets someone, and something unfortunate happens as a result, do you take responsibility for that?
RT: Well I think the person themselves takes responsibility, they can’t blame the website, I mean if you just think about the thousands and thousands of people registered on these websites, it will be very difficult to delete them, it’s the same with night clubs or with any public service, there is too many people to be controlled. What you can do is on the website there is a function that allows you to block someone, even before you meet if the person starts to get nasty over email or telephone – block them and inform the company/website that you are using, and ask them to take action, and what they would normally do is suspend the account of that user. Just a word of precaution, nothing prevents that person from signing up under a different name, so as a woman especially be careful!

P: Ramon how safe is it?
RT: It is really as safe as you make it; I mean if you rush to meet every single person you are bound to meet weirdoes.

P: Now is there some way for us to know say if you log on to the net and are looking for a dating site, is there some way of knowing which site is legit or isn’t?
RT: Well what people can do is, we have just launched a dating guide which is www.DatingCoach.co.za and we publish reviews of all the online dating services available to South Africans. So you can read about them and you can find out if they suit your needs, I mean there are some websites that focus specifically on the adult market, they cater for like the swingers etc…

P: So does it really take it that far?
RT: Yes they do, but most of the websites that we look at are generally people looking for dating, people looking to meet friends, you know something romantic. So they are in the vast majority. Something else interesting that came from the research is that 55% of people are looking for friendship and companionship, and a much lesser extent is looking for love – about 20% is actually looking for love. So it is interesting to see that I think people are lacking meaningful relationships, not necessarily romantic or sexual in nature, they just don’t seem to connect with people. And I think part of it is you know we are living in the 21st century, it’s quite a fast paced world that we live in, so this online dating allows you the opportunity to get to know people again and you can build on that relationship up to the point where you decide to meet the person.

P: Ramon, we have got Michelle on the line from Northmead, Hi Michelle –
M: Hi, I just wanted to say that I did meet my partner through a South African matchmaking sight, a friend of mine signed me up for it although I wasn’t very keen on it to begin with, I think I sounded a bit like a battle axe when completing my profile on the site as I wasn’t real keen on finding a man at that stage. But I found out it was a very good way to meet people, and I wasn’t necessarily looking for love, I do believe love is a good friendship basis first but the profiles are so detailed. There are a lot of the important questions that get put out of the way in the beginning like religious preferences, do you want children etc… Things that you wouldn’t normally ask on a first or second or even fifth or tenth date, and by the time that you have actually got to that stage when you are dating somebody you are already in a relationship, yet you might not be basically suited. So I think it saves a lot of trouble as long as everybody is honest about it.

P: Michelle why were you initially afraid to go on?
M: I think because there is a bit of a stigma attached to it first of all, you know you must be desperate or something and the second thing is that I had heard one or two bad stories about what can happen. And lets face it there are quite a lot of strange people out there, whether you meet them via the internet or not. But I think as long as you are discerning and you know what you are after and you watch out for those people who maybe try and pull wool over your eyes.

P: Now Michelle you used www.matchmaker.co.za, a local website. Would you sign any of your friends up?
M: I’ve recommended it to many of my friends

P: Michelle thank you very much for your call it was lovely chatting to you. Ramon is it a perception do you think that will be ongoing that people who sign up for online dating are the people that don’t have the confidence to go out there themselves?
RT: I think that is a perception that is changing very, very fast just in terms of the numbers I think they sort of speak for themselves. If you look deeper into the demographics of the people, most of the have a tertiary qualification, they between 24 and 33, they work in IT and finance and they seem to be very eligible people, with very busy lives, and that is the kind of description that I came up with. I also just want to comment on the friendship element and the whole thing of having something in common. Last year I interviewed Dr Andrew Thatcher from Wits University, a psychologist who does a lot of research on the internet as well and how it impacts on people, and he actually debunked a very common myth which is that opposites attract, yes opposites might attract but you will find that you can’t have a lasting meaningful relationship with someone who is an opposite. It will frustrate you over the long-term, so what the online dating allows you to do is to find people with similar interests to you and it really cuts through a lot of the fluff that you might otherwise experience.

P: Ramon what do women want?
RT: One thing that I found is, just in my personal experience I think a lot of people not just women but men too don’t know what they want. And again one of the benefits of online dating it allows you to be specific about what you want, allows screening and they can actually be pro-active and I encourage them to be and to go and look for the matches on the website, and to contact the men that they want to contact. Don’t just sit back and wait for the men to contact you

P: I think Simon from Woodmead wanted something and he found it. Hi Simon
S: Hi, I just want to bring to the listeners attention one thing that is good about internet dating which I never use, but I met somebody over the net, it was a business transaction (ICQ) and the best thing is you can communicate for hours and hours, and you get to know the person in so much detail. That you would not be able to do it if you were sitting across a table and talking, and I would imagine people can benefit really well and get to know the person before you meet and that is the beauty about the internet, you can really dig deep into the personality.

P: How long did you chat to your wife before you met?
S: We chatted for four months religiously for approximately four hours a day, and it was so nice to have an in detail conversation, with no interruptions! I have been married for five years with two children, very happily!

P: Now Simon, how long after did you guys send your pictures through?
S: It was within a month I think, I think that the benefit is you don’t have to worry about meeting someone and the body language that goes along with it.

P: Simon thank you very much for sharing that with us
S: You are welcome

P: Lee from Rivonia – Hi

L: Hi I just wanted to ask a question, this last caller made a comment that you might not get along with the person because the body language is wrong but isn’t that a sure indication that there will be nothing going between the two of you? Whereas you don’t see that on the internet and that is the one thing that I am concerned about, is that you get so intimately involved with each others lives while you are chatting on the internet, you don’t see each other physically, I know there are pictures but pictures lie, and I really think that would be the only that really concerns me is that you don’t get that chemistry…

R: yes that is something that comes up quite a lot on people that are sceptical about internet dating, and those are probably the people that prefer to do the speed dating. I still think there is a lot of merit in using the internet as a way to meet people because it allows you to screen people first of all, so if physical attraction is really important to you, yes maybe try something else but if you are looking for something maybe more substantial then the internet allows you to find that. And you should move from email onto telephone, and ask the person question and interact with them on that basis and kind of see how do they react to certain things; do they have the sense of humour the claim to have on the website?

P: Can you please give us a round-up of why you think online dating is absolutely fabulous?
RT: I think it is really a great way to meet people that share similar interests and that is why the friendship/companionship element comes through so strongly, you be very specific about what it is that you like, and you can be specific about what it is you are looking for, it helps you to connect with people that are like minded and that to me ensures that you will have a lasting relationship. Whether it is romantic or friendship. One of the things I want to recommend to people is to put more effort into writing their essays, a critical component of your online dating success comes from writing an essay which describes yourself and describes your ideal match. Be specific!

P: Ramon thank you so much for joining us
RT: Thank you very much Prim

Online personals sites falling in popularity

Thirty-three percent fewer consumers are browsing online personals today than one year ago, causing the industry growth to slow considerably, says a new report.

JupiterResearch, a division of Jupitermedia Corporation, today announced some of the key findings of its latest report on the online personals industry, “Online Dating: Serious Daters Offer Salve For Slowing Growth”, which is based on a survey of over 2,300 online adults, and also includes JupiterResearch’s forecast for the growth of the online personals market.

“For years, online dating sites saw large numbers of new users flowing into the market every year,” said JupiterResearch Associate Analyst Nate Elliott.

“As a result, the industry grew by 73% in 2002 and 77% in 2003. But in 2004, as the number of users actually started to decline, the market grew by only 19%. In 2005, the industry will grow by just 9%, to $516 million.”

With fewer users browsing online personals, dating sites have focused on increasing conversions of viewers into paying subscribers in order to keep growing. Industry-wide conversion rates have increased approximately 25% in the last year. Many dating sites are also looking to serious daters, those users hoping to find long-term relationships or marriage, to increase revenues.

“Serious daters present an attractive opportunity for personals sites,” said Elliott. “These users convert 20% more often, are twice as likely to purchase long-term subscriptions and pay up to twice as much per month as casual daters,” added Elliott. The JupiterResearch report also addresses how companies are attracting these profitable users to their sites.

The complete findings of this report are immediately available to JupiterResearch clients online.

For additional information on the report visit JupiterResearch’s Digital Content.

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