Rober Cialdini’s Weapons of Influence
Ever heard of the Weapons of Influence? This is from an excellent book by Dr Robert Cialdini that every person should read at least once in their life. I have read this one 3 times so far.
Dr Cialdini defines six “weapons of influence”:
- Reciprocity - People tend to return a favour. Thus, the pervasiveness of free samples in marketing. In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just Read More →