Links and Link Anchor Text… Vital Info

Another gem from SEO guru Tony Roocroft, a mentor and friend.

Critical to SEO Success: Link Popularity and Link Relevancy.

  • Links: You need them.
  • Links: You need lots of them.
  • Links: You need lots of RELEVANT or RELATED links

Links on a web page enable the visitor to move around within and without a website easily.

A significant proportion of any website’s visitors will probably arrive at the site or page from a direct search query. By this I mean if a searcher types in good cheddar cheese he will be taken directly to a page about good cheddar cheese. On the other hand the searcher may have come from a link elsewhere maybe the searcher had been looking at a completely different site about English cheeses and saw a link to the site about good cheddar cheese.

When I review my own websites logs I find that about 60% of all page views come from search engines. The rest from other links or bookmarks.

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