Online replaces telly and print for teens
This is not exactly news for me because I’ve been following these trends internationally from the annual reports published by the Centre for the Digital Future.
Here’s the South African perspective.
A recent survey by www.Sweet16.co.za found that more South African teenagers are spending time online than watching television or reading magazines and newspapers.
This is attributed to an increase in households with broadband connections.
The study found that 47.1% of teenagers access the internet from home, and 10.7% at school.
Of the girls aged between 12 and 24, 37.2% browse the net for a few hours each day, with 17.4% logging in at least once a day and 38.1% a few times a week.
These teenagers spend their time on the net “window shopping” for their next offline purchase, among other things.
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