Marketing Movies Online
I’m a big movie fan and always keep track of how movies are created, marketed and how they perform. With the craze that was the Passion of the Christ in 2004, there was a brilliant piece written on the approach that Mel Gibson took called, Gibson Breaks Hollywood’s 10 Commandments. And today I came across another brilliant example of how the movie industry is leveraging, sometimes by accident, the power of the Internet and word-of-mouth: Why Will ‘Snakes on a Plane’ Be a Hit? It’s the Internet, Stupid.
