Day 1 – Futurex Conference 2007 – Lauri Elliot on Stakeholder Management

Lauri worked for several Fortune 500 companies, including Xerox. She discussed the importance of stakeholder management and relationships. There is a shift in power to the masses instead of the elite. And with this, there is a rising power in emerging markets instead of traditional markets. And as Stephen Covey once said, interdependence instead of independence is the way you create a culture of sharing and trust. What you want is partnership instead of domination; sharing instead of selfishness.

She emphasised the importance of relationships. If your company does not manage relationships well, you will fail. This relates to key concepts from the Strategic Coach. Stakeholder management is all about managing these relationships. Instead of going into more details here, please watch my video podcast interview with Lauri Elliot.