Mel Gibson has always been an iconic actor ever since he emerged from Australia’s deserts with the Mad Max trilogy of movies. He became a bonafide action star with the Lethal Weapon series and Braveheart.

I’m a big movie fan and always keep track of how movies are created, marketed and how they perform. With the craze that was the Passion of the Christ in 2004 there was a brilliant piece written on the approach that Mel Gibson took called, Mel Gibson Breaks Hollywood’s 10 Commandments.

And today I came across another brilliant example of how the movie industry is leveraging, sometimes by accident, the power of the Internet and word-of-mouth: Why Will ‘Snakes on a Plane’ Be a Hit? It’s the Internet, Stupid.