Information pollution is devaluing faster then ever before – So learn how to avoid or stop information pollution and information overload.
The numbers: Worldwide Internet users over 1.1 billion, worldwide cellphone users: over 2.5 billion, IM users approximately 580 million users, Social networking users approximately over 300 million
MySpace and Facebook are both huge social networks for teenagers and increasingly people over 35. MySpace is particularly strong in the entertainment industry and Facebook has loyal support from the university/college campuses while experiencing explosive growth in South Africa.
LinkedIn is the most useful social networking tool for professionals with over 12 million registered users worldwide and over 25,000 in South Africa. It’s changing the way recruitment is done as well as background checks on new employees. You may be interested in the excellent ebook: How to double your income in six months using LinkedIn.
Google has been a key driver in the emergence of the long tail in marketing and onlie retail. Rupert Murdoch bought MySpace for $580 million in 2005 and people thought he was crazy and not long afterwards signed an exclusive deal with Google guaranteeing at least $900 million over 3 years. Facebook users generate about $6 in advertising revenue while MySpace users only generate about $2. And based on Youtube‘s value it’s 124 million unique monthly visitors are worth about $13.
According to Rich Shefren, the information age is dead and we now live in the attention age. People with elements of ADD have an advantage because they can focus for short periods and maintain productivity levels while switching between tasks. Ordinary people’s potential efficiency is reduced each time they change tasks by 20% to 40% depending on the complexity of the tasks at hand. The abundance of choice impacts decision making because most people are NOT trained how to evaluate source of information. And therefore there exists a Paradox of Choice.