Category archives: Books

Who is the Millionaire Next Door?


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Chris Rock once explained the difference between being rich and being wealthy very succinctly. He said Shaquille O’Neil is rich but the guy who signs his cheque is wealthy. When you are rich you can loose all the money when you’re a big spender, live beyond your means or try to keep up with the …

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Touching the tip of this finger with the tip of this finger


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There is something unique about this book but what it is I cannot say. It reminds me of of Zen Koan. And it also reminds me of the philosophy espoused by Osho and Alan Watts to a lesser extent. Really just questioning existence, conciousness and belief. This is the kind of book that really makes …

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The Undercover Economist by Tim Harford


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What does price of Cappuccino and China new wealth have in common? After being told I this book is better than Freakonomics I had high hopes. And I was not disappointed in the least. As the name says this book reads like a undercover detective story. What I really like about this book, and perhaps …

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Benjamin Hoff on leaving authorship


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I stumbled across an essay by Benjamin Hoff about leaving authorship here today. Its not a surprise because I’m well aware of the rise of the multinational corporations. And the rise of globalisation is directly linked to the rise of corporations like this. This in turn makes it difficult for the small guy to compete. …

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Scientific Advertising by Claude C. Hopkins


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Scientific Advertising is one of the best books on advertising and marketing ever written and I found an audio version (plus PDF) available freely on the Internet… Claude Hopkins was one of the greatest advertising pioneers who ever lived. He believed that “Advertising is salesmanship” and as such, it should be measurable and justify the …

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