What do the price of a Cappuccino and China’s new wealth have in common? After being told I this book is better than Freakonomics, I had high hopes. And I was not disappointed in the least. As the name suggests, this book reads like an undercover detective story. What I really like about this book,…
I stumbled across an essay by Benjamin Hoff about leaving authorship here today. It’s not a surprise because I’m well aware of the rise of the multinational corporations. And the rise of globalisation is directly linked to the rise of corporations like this. This, in turn, makes it difficult for the small guy to compete….
Scientific Advertising is one of the best books on advertising and marketing ever written, and I found an audio version (plus PDF) available freely on the Internet… Claude Hopkins was one of the greatest advertising pioneers who ever lived. He believed that “Advertising is salesmanship” and as such, it should be measurable and justify the…
The first chapter of Make Every Man Want You: How to be so damn irresistible you’ll barely keep from dating yourself, is a revised edition of a previous ebook by Marie Forleo. The book title alone is more irresistible then most books of this nature.and suggests a very upbeat author. Yes, Marie happens to be…
“The Way of the Superior Man” is a revolutionary new look at the challenges facing the contemporary male. David Deida encourages men to live a full life and to find their deepest purpose so they can give their deepest gifts to the world. After reading this book, your view of the world might change. You…