Tom Leykis interview about Internet radio

Tom Leykis is an American talk radio host. His primary audience has always been men and I started listening to his show in 2008. There is more to this broadcasting genius than meets the eye. Comparing him to Howard Stern is how I often describe him to South Africans who’ve never heard of him. His is both entertaining and direct in talking about real issues for men. This hits me very deeply when I consider the politically correct world we live in today, especially this country.

The main reason I’m re-publishing this interview is because he is pioneering a new format for talk radio using the Internet. This is motivating me to do something like he does and the Alex Jones show. Recording or broadcasting my own audio channel on the Internet is not complicated. However, the production quality and multi-platform access by the Tom Leykis show is what’s pioneering. Anyway I hope you enjoy these insights into the future of radio and broadcasting by the Professor of Poon ๐Ÿ˜‰

Tom Leykis Show Internet Radio

* What has it been like going from hosting a radio show on FM radio to online? Has there been a transition involved?

Technically, and from a production standpoint, we have strived to make the show sound as much like our previous radio show as possible. After seven weeks, the biggest difference is in which topics draw an audience and which ones generate phone response. One major difference is that we know the exact number of listeners at any moment, and so we can adjust what we do on the fly. We found that serious news topics, which generally get less phone response, actually draw a large audience when we do them. Silly topics, such as an hour of unscreened calls, get the most phone response.

And, when you do a show for the internet, you are doing it hand-in-glove with social networking if you want to succeed in today’s digital world. Radio has a lot to learn in this area.

* Do you miss being on FM radio? Why or why not?

The only thing that FM radio has that I would like to have is a large, built-in base of users who know how to find their content. We have to spend a lot of time and effort to explain all the ways people can hear us. In actuality, we can be found in many more ways and on many more devices than most radio stations. We can never be so arrogant as to believe that most people know that. Yet.

We don’t miss being regulated by the government or being told what to do.

* What are the benefits to being on online radio? The benefits of terrestrial?

One benefit of being online is that we now have total flexibility. There was a time when, if something happened in the news at 8 in the morning, we had to wait until 3 in the afternoon to have our say. Nowadays, our show appears 24/7 (through continuous replays) and so we can go on at any time if something interesting is going on. We have no limits as to what topics we discuss, how long we discuss a topic, or what guests we can have on. We are not slaves to the clock, which means we can bail from a topic easily if we’re not happy with the response. We can end a show early or we can stay late. We know immediately how many listeners we have and whether or not people are digging what we’re doing in any given hour. We give the audience the show they want and actively vote for, rather than the show that is dictated by a corporate headquarters or a political party that is two or three thousand miles away.

The main benefit of being on terrestrial radio is that radio is an old school appliance that everyone knows how to use.

* What have you found to be the greatest differences between the two?

The audience online is 20 years younger than the average radio audience. We spend our time doing our show for the most passionate P1 fans as opposed to radio’s constant obsession with trying to appeal to P2s and P3s. There are less people tuning in by accident now. There is no scan button for internet radio. Someone has to invite a listener to get them into the fold.

* Do you think terrestrial radio will ever go away? Why or why not?

No medium ever completely goes away. The old media become the province of the older user, the technologically challenged, or the economically disadvantaged. The US Mail is still there, but those who use it are more likely to be grandmothers who like to send greeting cards than to be younger or more economically lucrative users.

AM radio is the province of older males and listeners who are deficient in speaking English. Old-school talk radio is now moving to FM, which has the oldest listeners it’s ever had, and they will continue to get older. Some people still play vinyl records on turntables, but I wouldn’t try to build a business based on that user base.

* What do you think will be radioโ€™s future?

Let me say first that I am not happy about what I’m about to say. Radio is my oldest friend. We’ve had so much fun together for so many years. When I was a little kid, it kept me company when it was dark and I was afraid. It brought me an amazing music revolution. It was the center of my world, and one that I wanted very much to be a part of. And I have lived my dream. Now, however, my old friend is very, very sick. In fact, I miss radio as I would miss a very sick or even a dying friend. Years of private equity consolidation and draconian budget cuts have left radio weak and increasingly irrelevant.

Today’s broadcasting companies love to quote big numbers about how much revenue they still bring in, but a quick look under the hood will show that the biggest companies are so overleveraged, they can’t make a profit, even with revenues in the billions. In the most recent fiscal quarter, Clear Channel, Cumulus and CBS Radio made zero profit. At the same time, thousands of talented people have been put out of work, young people are listening less than ever, and as a result, young people don’t think of radio as a future profession any longer.

I believe that radio will continue a long, slow decline, ultimately culminating in billions of dollars of destroyed equity and, in the way that TV went to digital broadcasting and handed back its analog spectrum allocations, I do believe that a day will come when radio content ultimately does en masse what we have just done and moves to IP delivery.

Then, when everyone is on an equal playing field, the best content will win. Some of that may come from the remaining big companies. And some of it definitely won’t.


My Taoism interview with Kate Turkington

A few weeks ago I did my first interview with Kate Turkington on Talk Radio 702 and Cape Talk. My good friend Reuel Leach recorded it for me and emailed me the mp3 file of this interview for download soon afterwards. Whatever you know about Taoism is probably limited to the many myths about Eastern religion and philosophy. This interview was during a very stressful period in my life. And its always been my goal to let go of things, especially goals. In this interview I reference the excellent modern translation of the Tao Te Ching by Ron Hogan.

Any questions about Taoism? Feel free to post them below.


Link To Your World podcast interview

Recently I was approached to do an interview about the rise of the individual with Link To Your World. Some of the points I discussed was how I moved from working in the corporate sector to starting my own business. And I also discussed the power of social networking and social influence to position you as an expert in your industry.

You can download or listen to the podcast interview with Mike Orshan here.


Podcast – Jeremy Maggs interview on SAFM

This was one of the best interviews I’ve done on the topic of Facebook and MXit ever. Also interviewed with me was Lynne Cawood, director of Childline Gauteng and Steven Ambrose, director of World Wide Worx Strategy.

The interview was for a almost an hour on the After 8 Debate, a segment of the morning show on SAFM, hosted by Jeremy Maggs.

Download the SAFM interview here (size 19MB, length 53 mins).


Freek Robinson offers tips for successful interviews with Media

Freek Robinson SABCMarketingweb posted an excellent summary of points by Freek Robinson, a long time television presenter in South Africa. He gives the following excellent tips on how to conduct yourself during and interview. And I found this particularly useful as the frequency of my radio and television interviews are consistent and as new projects come about can only increase. What I found is that it really helps to be as relaxed and natural as possible. And in fact being over prepared can be a disservice to you because your mind will try to recall to much information.

For my recent television interview on CNBC Africa, I prepared for a full hour’s worth of conversation in between the business segments and was only on for 5 mins in the end.

Some tips from Freek Robinson:

  • It is better to do an interview live because then it cannot be edited or interfered with.
  • In radio, your voice is all important. Your voice should be calm but with energy.
  • Think of the audience; you are talking to them not the interviewer.
  • An interview is basically a structured conversation. You must plan it but it must be you delivering it as your natural but trained self. Credibility lies in you being your true self. It should not simply be a question and answer session.
  • You are in an interview to deliver a message, irrespective of the questions asked. You have to know in advance what you want to say or you will fail.
  • Before an interview, eat and drink with care i.e. no fizzy drinks, tea or coffee, and don’t consume a big heavy meal that could make you sleepy.
  • Your posture should be straight and open; sit still, and avoid stock phrases like “you know”.
  • Concentrate on talking to one person you know and respect, such as your mother, then it becomes a real personal conversation. This is the recipe for avoiding stage fright.
  • Stay focused, stick to your point and be concise.
  • Beware of the first question – look out for leading questions, statements as questions, multiple questions, the ambush, interruptions, offensive interviews, be aware of where the line of questioning is going. Take control when these are thrown at you.
  • Be honest, acknowledge problems.
  • Don’t argue or lose your temper.
  • You must always try to manipulate the situation that’s best for you. You are not a victim. You are there to deliver a message and should be proud to do so.

2014 edit – The original source is no longer available because it seems Marketingweb website has closed down.


Tony Robbins interview on Larry King Live

A great interview with Anthony Robbins on Larry King Live from December 2006. They discussed why new year resolutions often don’t work out. And went into depth about some basics around human motivation and effecting change in your life. I really like how Tony links his theories on change back to physiological and biological changes. When I used to workout at the gym I had little change. And now I know it’s because my diet was the same. So not much changed in my body. I may have improved my cardio but not much else. They also discussed in detail his support for the death row victim Stan ‘Tookie’ Williams (portrayed by Jamie Foxx in the made-for-TV film Redemption). I teach a process on becoming clear about your what you want, what you don’t want, and the person you have to become to attract someone into your life, that I learned from Tony. Anyway here’s the awesome interview with the brilliant interviewer Larry King:


MXit blasts through 3 million users

** MXit has already reached 6 million by beginning 2008. Download the Parents Guide to MXit from this link. **

Its now official MXit has broken through 3 million users. This is really a phenomenal success for a South African born and bred company. The purchase by Naspers of 30% in MXit Lifestyle (Pty) Ltd, will accelerate the roll out internationally. Herman Heunis, CEO of MXit Lifestyle, says they are still growing at between 9,000 and 12,000 users per day. And I still think it may be higher.

Anyway at this growth rate MXit will hit 4 million by April. As you can imagine this growth means that the amount of abuse, addiction associated with it will grow as well. And I’d like to remind you that at the low end that about 3% and its more likely to be about 6-9% of all users have some form of addiction. Which puts the range between 90,000 and 270,000 users.

You may also want to read this interview with Herman Heunis on Moneyweb on 26 January 2007. Please post your comment on this and let me know how you feel about MXit’s business success?


Interview on Radio 2000 discussing LinkedIn

Tonight, Monday 29 January at 7pm I will be interviewed on Radio 2000 (99.7FM) by Allon Raiz with my friend Brian Carl Brown discussing LinkedIn and Social Networking for Entrepreneurs. This is just one of many recent interviews I’ve done in the month of January. So the year is getting off to rockin’ start. This a must for entrepreneurs, small business owners, sales and marketing, event managers, recruitment consultants; and all those who’s job it is to create new partnerships and build relationships quickly as well as people who would like to improve their referability.

Other recent interviews include:
3 January: RSG discussing Online Dating / SMS Flirting (Afrikaans ๐Ÿ˜‰
19 January: Cape Talk / KFM news segment discussing Online, SMS, Corporate Dating
20 January: Al Ansaar Radio (Durban) discussing Online Safety on Mobile Phones, Chat Rooms and MXit.

Coming up: Online dating feature in March edition of Cosmopolitan magazine. And Identity Theft feature in April edition.

More breaking news: I’ve been invited to write a regular column on Biz-Community, the largest portal for advertising, media, marketing news in South Africa. My friend Mike Stopforth, a Web 2.0 blogger is already a regular contributor to BizCommunity.

Checkout the details of my Social Networking Success Workshop here.