Social media goes mainstream in South Africa

Recently World Wide Worx, one of our partner companies, released the definitive study on the social media landscape in South Africa. Instead of simply republishing the press release with the research findings, I also include a short email interview with the co-author, Mike Wronski.

The questions we answer in the report deal with the specific demographics and user base sizes of the major social networks in use in South Africa. We have also in depth analysis of some top social media campaigns conducted in
South Africa.

1. What conclusions can you draw from your research on the impact of social media on the intimacy or bonding that takes place online, and offline?

It is fairly obvious from the analysis of words being used that people use social media to discuss matters that are important and intimate to them. With some of the top words in all conversations including “people, today, think, see, need”, it shows that people are not afraid to voice their opinions and talk about their daily interactions.

2. What are the differences or similarities between male and female users of social media in South Africa?

We do not have specific data on this metric.

3. What is the profile (including LSM) of the average/typical users of social media given your recent study?

We analysed available online data for the report. No surveying was done in our social media stats, so there is no clear indication of LSM. However, the overarching stats for Facebook, the most balanced social media platform, are as follows:

  • 2 million males – 2.2 million females
  • 1.15 million university graduates
  • 68,000 still in university
  • Users most concentrated in the 23-36 year old age bracket
  • Johannesburg has 1.9m users
  • Cape Town 900k, a surprisingly low number given its large population size

Social media goes mainstream in South Africa

26 October 2011:- South Africans have embraced social media as a core pillar of Internet activity in this country, along with e-mail, news and banking. MXit and Facebook lead the way in user numbers, while Twitter has seen the most dramatic growth in social networking in the past year, and BlackBerry Messenger is the fastest growing network in the second half of 2011.

These are among the key findings of a new study released today by Fuseware and World Wide Worx, entitled South African Social Media Landscape 2011.

?The question of how many South Africans use each of the major social networks comes up so often, it became a priority for us to pin down the numbers,? says Michal Wronski, Managing Director of information analysts Fuseware and co-author of the report. ?The data was collected through a combination of Fuseware?s analysis of social network
databases, information provided directly by social networks, and World Wide Worx?s consumer market research.?

An analysis of Fuseware?s extensive database of Twitter usage, in conjunction with World Wide Worx?s consumer market research, shows that there were 1,1-million Twitter users in South Africa in mid-2011. This is a 20-fold increase in a little more than a year.

?One of the drivers of growth of Twitter is the media obsession with the network,? says report co-author Arthur Goldstuck, managing director of World Wide Worx. ?Most radio and TV personalities with large audiences are engaged in intensive campaigns to drive their listeners and viewers to both Twitter and Facebook. The former, coming off a very
low base, is therefore seeing the greatest growth.?

As in the global environment, not all Twitter users are active users, with only 40% tweeting, but probably as many simply watching, following and using it as a breaking news service.

MXit remains the most popular social network in South Africa, with approximately 10-million active users. Its demographic mix runs counter to the popular media image of MXit as a teen-dominated environment. No less than 76% of the male user base of MXit and 73% of female users are aged 18 or over.

A surprising finding emerged from analysis of Facebook data. Of approximately 4.2-million Facebook users in South Africa by August 2011, only 3.2 million had visited the site in the year-to-date.

?This is partly a factor of many users moving on once the novelty of the site had worn off, as well as a result of the fickle nature of the youth market,? says Wronski. ?Once BBM picked up significant traction in private schools, for example, many teenagers who had previously flocked to Facebook, opted for BBM?s greater immediacy.?

While LinkedIn, aimed at professional users, also reached the 1,1-million mark, it came off a far higher base ? but still saw 83% growth of South African users from 2010 to 2011. Of these, 112 000 or 10% are business owners.

Consumer research analysed in the report revealed that future intention of usage of most social networks is strongly related to age. The younger the user, the greater the intention of usage.

?This is only one of many micro-trends shaping social networking,? says Goldstuck. ?MXit, Facebook and BBM statistics illustrate, for example, that as social networks become more mainstream, their penetration within
all age ranges deepens. This, in turn, will result in the continualflattening of the age curve as social networks mature.?

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Media Contacts:

  • Fuseware: Michal Wronski (in Cape Town) on Tel: 021 930 9171
  • World Wide Worx: Arthur Goldstuck (in Johannesburg) on Tel: 011 782 7003

 

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Jonathan Jansen: Dear President Zuma. I am writing to you out of desperation.

This open letter is reprinted without permission from the Times website. I feel very strong about education, and Prof Jansen is one of the few voices that speak with authority about education in South Africa. For real practical solutions I highly recommend the work of John Taylor Gatto.

Jonathan Jansen education expert university of free state vice-chancellorDesperation is an emotion I seldom feel, except in relation to education, for I believe very deeply that for most of our children, a solid school education represents the only means available for ending the cycle of family poverty. Skills come later. Economic growth even later. Social cohesion lies far in the distance. What matters is that children complete 12 years of schooling with the ability to read, write, reason, calculate and express confidence for purposes of further studies, skills training and higher education.

At various moments during your leadership, I have been encouraged, sir, by your standpoint on education. You are absolutely correct to insist on teachers being in school, teaching, every day. You are right, of course, to insist on materials being available for learning. You cannot be faulted for requiring performance contracts from the ministers who report to you on progress in education. Your own biography as a man who has sacrificed his own schooling in that broader quest for liberation, is something I admire.

The problem, Mr President, is the distance between what you stand for and the day-to-day operations of schools in our country.

Unlike most of your MECs for education, I do not for one moment believe the crisis in schooling lies inside the schools themselves. Having visited thousands of schools over the past decades, and having spoken to (and taught) thousands of pupils across the nine provinces, I can assure you that the children are the least of your problems.

With the right leadership and authority in place, with enthusiastic teachers ready to teach, and with organisational routines (starting on time, homework every day, solid teaching, and so on) running like clockwork, children anywhere in the world respond positively to the efforts of adults to educate them. So, I am not speaking about the children.

It is clear to me that at the moment the control of schools does not rest with government. It rests with the teacher unions. Until this simple fact is acknowledged, it is impossible to create the kinds of conditions in and around schooling that provide for predictable teaching timetables and powerful learning environments.

This is, I know, difficult terrain for public discussion. After all, the largest teachers’ union is part of the massive labour federation, which has a critical role in who stays in or comes to power in the next rounds of election.

But, Mr President, I believe you can and should look beyond the politics of succession that comes in five-year cycles, and look to the long-term development of the country and the prospects of tens of thousands of youth who routinely fail examinations every year and who fuel the numbers of frustrated youth who turn on society and themselves. This is the single most important challenge you face, and it cannot be resolved by pedagogical means, only through political intervention.

To signal your seriousness about this crisis, Sir, I propose you appoint an “Education Crisis Panel of Experts” to guide you and our government on how to resolve the education standoff as a matter of urgency. Please do not appoint activists to this panel, unless they are also experts; and do not see these appointments as ways of rewarding loyalty in the past or present; there are other commissions that can and have achieved such objectives.

Ensure, Mr President, that these are people who actually know how to turn around schools, and who are unlikely to tell you what you want to hear. You made an excellent start by hiring Dr Cassius Lubisi as your director general; I have worked with him for many years. You will not find a person of greater integrity, passion and insight. Perhaps he could chair the panel.

I propose, if I may, the following names: Linda Vilikazi-Tselane, Muavia Gallie, Anita Maritz, James Letuka, Brian Isaacs, Sibusiso Maseko, Nontsha Liwane-Mazengwe, Stephen Lowry, Sharon Lewin, Itumeleng Molale and Margerida Lopez. These are some of the most hardworking principals and education thinkers I have ever known.

They boast track records of success in changing schools. These are among finest South African educators when it comes to love of school and country.

They are fiercely independent in thinking, and unsentimental in their ideas about the bottom line: the learning achievements of our children.

Mr President, I wait to hear from you.

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IT Skills Shortage Is Proving Costly

As insufficient numbers of IT professionals graduate from tertiary institutions the skills gap continues to widen.

Greg Vercellotti, executive director of Dariel Solutions, says graduate numbers are remaining the same or dropping, while requirements in the industry are constantly increasing.

“It’s a global problem, but SA is probably worse off than the rest of the world – we have a 10 to 15-year gap that needs to be plugged. If we’re to become an economy of knowledge workers, we need to get people through the system more quickly.”

Vercellotti says while university graduates have a good IT background and generic skills, they lack certain essential skills to perform in the workplace. “For instance, universities will teach a general programming style, whereas we require them to know specific styles for the type of system they’re writing.”

One solution, he says, is to send employees on multiple short, focused and practical programmes, which allow them to apply immediately what they have learnt.

He says BSc and engineering programmes tend to focus on hard skills, but soft skills are equally vital in the industry. “Technologists can’t exist in a vacuum; they need to interact with clients. We find that people with good communication skills are a lot more successful than those without.

“People management is also important in getting people to work together as a team and deliver. We don’t usually do soft skills development as a once-off course, but weave it into our other programmes. It’s something you have to emphasise and reiterate.”

A further difficulty for the IT industry is insufficient numbers of maths and science matriculants coming out of the schooling system. Prof Barry Dwolatzky, professor of software engineering at Wits University, says this is a huge challenge that can only be resolved over the long term.

“If we are going to maintain and retain the South African software industry, which is world class and has been world class for decades, we need to find plans and approaches that can quickly produce more skills.”

Dwolatzky, who also runs the Joburg Centre for Software Engineering (JCSE), says a short-term solution is to uplift the skills of people who have already entered the workplace.

“The master’s programme requires a postgraduate degree in engineering or computer science, but because such people are so employable, the feedstock for our programme is low.”

To address this challenge, the JCSE has developed a three-year continuing professional development course for people who have work experience but don’t have the prerequisite formal degree.

“This is our flagship programme, but we also offer a number of short courses, evening courses, public lectures and forums. Many courses tend to be vendor-oriented, but we’ve tried to retain a neutral mould to build a deeper education, rather than just skills training.”

The programme comprises four masters courses taught as continuing professional development courses.

“If they pass all courses with 60% we then make a case to allow them to enter Wits as a mature student,” says Dwolatzky. “They receive credits for the courses they’ve passed and can complete the part-time master’s in two more years.

“We aren’t targeting to produce hundreds of skilled people, but relatively small numbers of highly skilled people.

“I see skills as a triangle – you need few highly skilled people to support larger numbers of less skilled people, but if you don’t have the people at the top of the triangle, you can’t do the work that needs those less skilled people.”

Vercellotti says anyone, including schools and further education and training colleges, can contribute to the IT skills shortage, provided it’s done properly and with the right intent. “We’ve been pretty disappointed with some of the college type education houses – some of them just take money and run and have no care for the needs of individuals.

“You can’t have everybody coming out with a university degree, but also need the middle tier people with diplomas and good skills. You need all strata of workers – employees and entrepreneurs; that’s where every institution has a role to play.”

source: Business Day

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Report On Cellular Payment Systems In South Africa

This report is republished with permission from the author, Reuel Leach. You may contact him for more advise on saving money when using cellphones and Internet access on his cell 082 211 2619

Do you know what you are paying on your cellular bill every month. Maybe you do, but have you ever wondered what the networks costs are? Would you like to see something published on this subject? Read on. Its time that people started to get answers to these questions.

Lets start off with GSM. It’s a radio signal just like any radio frequency. You have a radio? You have a television, you pay a licence which is a minimum cost to get messages ( or Signals with information) to your home, office or car. With a radio frequency you choose which signal you want to pick up the messages you want to listen to or “watch”.

So what frequencies are there? Here are but a few common ones:

1.Short wave
2.Medium Wave
3.Frequency Modulation (FM)
4.Wi-Fi (Wireless)
5.Bluetooth
6.GSM
7.Edge
8.GPRS
9.UMTS (3G) which consists of data for internet and 3G video calls
10.HSDPA & HSUPA
11.Infrared

Lets focus now on the formats of some of these signals. What do I mean by that? Well, you listen to a CD with music of your favourite artist and its recorded in WAV format. You might be familiar to the more common format used called MP3. Now lets make a comparison with these two formats. WAV will give you 700 megabytes over 80 minutes and MP3 gives you about 70 MB ( megabytes ) over 80 minutes. When you record something with your cellphone, you might use AAC or a similar format which might give you around 2-4 megabytes an hour.

The format of GSM is AMR, it could be similar to AAC, but this is where the interesting part comes. Lets look at the speed of these frequencies. These are true speed real life situations, not what they tell you at the shops

True Speed example in South Africa

  • GSM – 6 to 13 kilobits per second
  • GPRS 1 to 6 kilobits per second
  • EDGE 6 to 25 kilobits per second
  • UMTS 30 to 120 kilobits per second
  • HSDPA 50 to 200 kilobits per second

But if you tried to do a voice call over GPRS or EDGE you might find it a bit choppy. Ok here is the first big issue. A voice call can be easily done one EDGE using Skype or MSN and the maximum you will use is around 2.5 MB an hour. At the current data rates an unbundled GPRS? EDGE? 3G connection will cost you R2/MB which is the most expensive DATA rate. If you use a data bundle you will go as low as R0.19/MB so an hours call on Skype voice to voice will cost you in the region of R0.46 and R5 an HOUR! But if you use your normal Cellular phone for the same time, it will cost you R90 to R180 an Hour! So lets compare R0.46 to R180 an hour which most people are paying. Are you going to do something about this….

You should resort to these forms of technology:

  1. Skype
  2. Google Talk
  3. Mxit
  4. Nimbuzz

Heres the real shocker! Do you know what the most expensive form of communication in the world is. And it probably in South Africa. Its called SMS. Yes you thought it was cheaper than a call. Think again. Here is the simple price plan comparison

Let me explain this bit by bit. 1 sms is 160 characters. That includes the spaces in between. I you type an A4 page there is place for approximately 3680 characters with a font of 10 on it. Divide 3680 into 160 and that gives ou 23 sms messages. If you pay the normal day time rate it will cost you at 85 cents R19.55 PER PAGE and after hours at 35 cents an sms it costs you R8.05 so its far more than a page.

Let compare this to Skype or mxit this one page will be only 27 Kilobytes and at R2 per megabye it will cost you R0.05 cents per page and if you are using a data bundle then it will be as low as R0.005 per page!

Ok so what does an SMS cost us per Kilobyte?
1 sms = 140 bytes = 7.3142 sms = 1kb
85 cents x 7.3 = R6.21/kb

What does an SMS cost us per Megabyte?
1024 x R6.21 = R6359/mb
(normal data costs between R0.19 to R2.00 per megabyte)

What does an SMS cost us per Gigabyte
1024 x R6359 = R6 511 656 per GIGABYTE

So if you were to write or type a 2 page letter and put it in an envelope it will cost you around R2.50 to R3.00 depending on paper and stamp costs. If you had to type the equivalent in SMSs you will pay for a 2 page letter:- R39.10 so its R40 to send a letter.

No why are the networks so expensive. If technology has become so cheap, why have they not given us the GPRS SMS function which almost every cellular phone has the function of? It will cost us a few cents only. If you connect your cellular phone to a PC or had Skype capabilities you could do a full skype call on 3G or HSDPA signal for between R0.39 and R5 per hour or a video call at R2.34 and R24 per hour!

If you had to send someone a full WAV cd over the internet at R0.19 per megabyte it will cost you 700 x R0.19 which is R133.00 and that’s 80minutes of music. If you spoke at the average cellular call of R2.50 (hidden costs excluded) at 80 minutes you will pay R200 for the call. Your bit rate for the wave 8MB per minute and your cellular call is 0.360mb per minute! So the intensity and quality is much better!

I suggest that people all cut off their smss, get Mxit and Skype and call over those mediums to make calls and send messages until the networks in the future.

I reckon that Wou-daar-Kom and Empty-N don’t pay more than R0.39 to R0.40 per hour for your call!
If they are paying more than that they should discontinue this old technology and give us the better faster stuff I mentioned above!

You may download the original report with graphics using this link: Report on Cellular Pricing Reuel Leach.

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Invictus conquered by heart

The 2010 Soccer Worldcup is upon us in South Africa. My mood changes from mild excitement to complete ecstasy day by day as we draw closer. This is surely one of the biggest mass events ever to be hosted on the African continent and I cannot be more proud to be a South Africa during this period. We’ve come a very long way over the last 300 years or so since Jan van Riebeeck arrived in Cape Town, to the first Democratic elections in 1994, to winning the Rugby Worldcups in 1995 and 2007.

Anyway as a tribute to Bafana Bafana and the fans who have gone out in thousands today in Johannesburg and across South Africa I post this video clip for the trailer of Invictus, the film starring Morgan Freeman as Nelson Mandela and Matt Damon as Francious Pienaar. Few South African films have touched me as deeply as this movie. And I am not embarrassed to say that during several scenes I became so emotional that I cried. Knowing that I was there during 1990s when all these major events that have changed our world happened, makes me feel like we can certainly accomplish anything we set our mind too. Miracles don’t always happen overnight, they may take 27 years!

And here’s the actual Invictus poem by William Ernest Henley…

Out of the night that covers me,
Black as the pit from pole to pole,
I thank whatever gods may be
For my unconquerable soul.

In the fell clutch of circumstance
I have not winced nor cried aloud.
Under the bludgeonings of chance
My head is bloody, but unbowed.

Beyond this place of wrath and tears
Looms but the Horror of the shade,
And yet the menace of the years
Finds and shall find me unafraid.

It matters not how strait the gate,
How charged with punishments the scroll,
I am the master of my fate:
I am the captain of my soul.

Smartphone the surprise newcomer in mobile race

Johannesburg:- Smartphones have made a dramatic entry into corporate South Africa, far surpassing general consumer use or small business use.

This is a surprise finding from a new research study released today by World Wide Worx. The Mobile Corporation in SA 2010 report reveals that three quarters of South African companies have deployed smartphones within their organisations, compared to almost none two years ago.

The study, backed by First National Bank (FNB), leaders in cellphone banking in Africa, and Research In Motion (RIM), the developer of the BlackBerry solution, shows that saturation point has almost been reached by large South African companies in the use of fixed landlines (96%) and ordinary cellphones (92%). And, as forecast in 2007, 3G data card penetration has also reached near saturation, with 94% of large companies deploying it. Now the focus has turned to integration of smartphones with business processes.

“These results show that enterprise mobility solutions are no longer just nice to have. They’re essential for businesses that want to be competitive, responsive and efficient in a world where a customer won’t wait for a salesperson who is visiting customers and where project flow can’t stop because a manager is at a full-day meeting,” says Deon Liebenberg, Regional Director for Sub Sahara Africa at RIM. “Not only does mobility allow companies to improve internal efficiencies and communications, it also enables them to interact more effectively with their increasingly mobile customers.”

The study also showed that corporate South Africa expects to embrace the new world of online services to an extent that was not even anticipated as recently as one year ago.

“Until last year, concepts like Software as a Service (SaaS) and Cloud Computing were regarded as little more than buzzwords,” says Arthur Goldstuck, MD of World Wide Worx.

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Dollars and White Pipes

Hey I know I’m a few years behind in noticing this movie. My friend Ra-eef Wicomb brought this to my attention today. So here’s the write-up from Video Vision, the main production company, and the trailer from Youtube follows below:

VIDEOVISION’S “DOLLARS AND WHITE PIPES” PREMIERES AT MONTREAL WORLD FILM FESTIVAL

Dollars And White Pipes, the stylish Cape Flats film produced by Videovision Entertainment will have its international premiere at the Montreal World Film Festival where it will be featured in its “Focus On World Cinema” category. The Festival takes place from August 26 to September 5. Dollars And White Pipes, which is written and directed by Donovan Marsh, is based on the true life story of Bernhard Baatjies who grew up in the Cape Flats suburb of Hanover Park. Marsh wrote the script in collaboration with Bernard Baatjies.

Dollars And White Pipes is the feature film debut of director, Donovan Marsh who is known for the popular television series Who Wants To Be A Millionaire? and MTN Gladiators. Marsh also directed the award-winning short film, Dead End for Videovision Entertainment.

Dollars And White Pipes is a rags to riches story which follows Bernhard journey from the drug and gang culture to emotional and moral independence as he overcomes issues of race, education, addiction and racketeering and finally becomes a well respected and law abiding business entrepreneur – which he still is today.

Dollars And White Pipes is an inspirational and original South African story and we are delighted to having its international premiere at the Montreal World Film Festival,” said producer, Helena Spring. “We are thrilled to have made a film that reflects a true life story that is incredibly motivating and very uplifting. Bernhard has emerged as a positive role model for all South Africans. We are also pleased to be continuing our relationship with M-Net’s local production initiative which began with association with Yesterday,” added Spring.

Director, Donovan Marsh commented, “Five years ago a man I didn’t know sat down next to me and told me his life story. For two hours he enthralled me. I told him I was going to make it into a movie. He laughed. Today we are the best of friends and Dollars and White Pipes is the incredible story of his life and a fascinating glimpse into a unique South African sub-culture. I am delighted that Dollars and White Pipes will be featured at the Montreal World Film Festival affording international audiences an insight into the life of Bernhard Baatjies.”

Dollars And White Pipes is a Videovision Entertainment production in association with M-Net and stars a host of Cape talent, among whom are Clint Brink (Generations), Joey Yusuf Rasdien, Shaun Arnolds, Genevieve Howard and Nikki Nelson. The film is produced by Anant Singh and Helena Spring, executive produced by Sanjeev Singh and Sudhir Pragjee, written by Donovan Marsh and Bernhard Baatjies and directed by Donovan Marsh.

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New editor for SA's oldest online tech mag

Sean Bacher journalist editor technology gadgetsVeteran technology journalist Sean Bacher has been appointed editor of South Africa’s longest-running online technology magazine, Gadget. The appointment comes as Gadget prepares to celebrate its 12th year online, and plans a heavy focus on the technology of the World Cup.

“It’s a landmark year for South Africa, so it is a privilege for me to be at the heart of covering the developments that help shape its outcome,” says Bacher.

He started his journalistic career writing for the technology section of The Star in 1999, reviewing high-end technical products, and gradually evolving to consumer and business technology. He has had stints with FHM, Africa Geographic and Elle, before taking up a technical journalist position at Computing SA. He then moved on to become editor of Computing SA in 2005.

“The market has changed dramatically in the past 12 years, both in gadgetry and in media,” says Bacher, “and this year promises to increase that pace of change even more dramatically. It’s the right place and the right time to be in online media.”

Gadget is published by World Wide Worx. The company’s MD, Arthur Goldstuck, who previously won the Electronic category in the Telkom ICT Journalist of the Year awards for his work in Gadget, will continue to act as editor-in-chief. Gadget’s senior reviewer, Steven Ambrose, who is also MD of WWW Strategy, is appointed associate editor.

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* Sean Bacher can be contacted on:

Tel: +27 82 9951510

Email: sean.bacher@gmail.com

Web: www.gadget.co.za

Skype: seanbacherza

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Striking teachers are full of shit, allowing children to suffer

When I was in high school there was a massive teachers’ strike during 1990. This was my Standard 8 or Grade 10 year and we did not have a permanent principal at Uitenhage High School. This was also a time for massive changes in the South African political landscape with Nelson Mandela being released and the ANC with other political parties being unbanned.

It is a complete disgrace: new figures show how teachers failed. Strikes hit school children hard. How can we improve the situation of South Africa and the rest of the dark continent with adults who are not good role models to learners. It’s okay to voice your grievances, however, it’s not okay to drag innocent people down with you. And as for an education department who allows this nonsense to continue, your leadership is demonstrated to be poor.

We live in a world that demands a new approach to teaching children and a new way of thinking about the shifts that happen faster and faster. So when I read this utter bullshit about teachers still striking in 20 years since I was the victim of a teachers’s “chalk down” strike, it become extremely frustrating and angers me to say the least. This behaviour is totally unacceptable and it high time teachers decide if they want to teach or be leaches of the government for the rest of their lives earning a big pay cheque every month and still get loads of holidays unlike other business people who have to work 8-12 hours a day or more 5-6 days a week with maybe 2 weeks holiday in December. Most teachers in government schools are the worst examples today of how to do the absolute minimum, still get paid and fake it till you make it.

Did You Know / Shift Happens 4.0

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