BBM users claims it revolutionised the way they communicate and stay in touch constantly. MXit users have known this for a few years longer. However, BlackBerry started out focusing on business users, corporate customers before becoming a quasi-status symbol for with numerous celebrities seen in public with their BlackBerry phones. This has created a false sense of superiority for them.
BlackBerry uses is a private network separate from the mobile Internet. This has allows them to offer unique services like the push feature for email to the devices and also the always-on BBM instant messaging service globally. The universal Inbox is a dream come true for long-term users of email and messages services. In most other devices you have to check multiply applications on your handset to get your messages. Your email is separate from your chat programs like Whatsapp or MXit.
In scientific studies there is growing consensus that multitasking leads to more errors among middle age people, as well as younger people. They have found it leads to partial continuous attention and this behaviour results in tasks taking longer to complete, more postponement and a misguided sense of efficient. Dr Gary Small is one of the leading neuroscientists actively looking at this radical behaviour shifts taking place due to new technology and always-on Internet.
So the recent problems experienced by Research In Motion globally has shows the strength of this mobile provider is also its Achilles Heel. The fact that your email and browsing goes via their private network, not the Internet itself like most other service providers creates a dependency, which was exposed as a weakness. This is a reminder the Internet was designed to be open not closed. The unlimited free Internet in South Africa is no longer a big deal with the cost of mobile broadband coming down as new players continue to innovate in their offerings. Cell C now offers free data + SMS every time your recharge. Telkom’s 8Ta has an offering of 10GB for only R199 per month, the ideal option for iPads or iPhone type devices.