MXIT Lifestyle, a Stellenbosch-based company, launched MXIT, an instant messaging platform, about 12 months ago. It’s been in development for a few years and must be one of the greatest success stories of its kind ever to come from South Africa because it is experiencing incredible growth. Today I interviewed the CEO, Herman Heunis. 
And this is the start of a new research project for me, “Mobile Chat/Flirting/Dating in South Africa.” If you are interested in being notified when this research will be available, please contact me.
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I wonder why companies especially clubs that deal with thousands of fans have not taken to mxit to relate with their customers. It is cheap and it ensures that you keep conversing with the people who matter to your organisation.