Social media goes mainstream in South Africa
Recently World Wide Worx, one of our partner companies, released the definitive study on the social media landscape in South Africa. Instead of simply republishing the press release with the research findings, I also include a short email interview with the co-author, Mike Wronski and as I didn’t know sites providing youtube likes existed and […]
Deleting my MySpace profile and loosing faith in Facebook
There is a idea that I know is true. That idea is that I prefer to speak to a friend face to face. Maybe over a cafe latte or a glass a wine. Why do I prefer this type of interaction over social networking? Because I can SEE the person, I can READ their body […]
Is it worth selling your product online from South Africa?
How do you decide whether to sell your product online or not? It’s like the old Shakespeare adage “to be or not to be”, so I say, of course you want to be! There is no life without being and no being without life. And of course, you want to sell your products online because […]
How to generate your own Publicity
I’ve had so many interviews since the release of my Parents Guide to MXit, I’ve not had enough time to notify people on my email list or around me to listen in as in the past. The person who taught me how to deal with the media, how to generate your own publicity is Arthur […]