The Cluetrain to getting cosier with Your Clients
This is a column I wrote for the Institute of Directors’ Directorship magazine “A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.” Cluetrain Manifesto The term “Cluetrain” […]