Facebook's new ad tracking partnership stokes privacy concerns
Facebook is pairing up with Datalogix to track whether people who see ads for products on the social networking site actually go out and purchase them in stores. To measure how well Facebook’s ads are performing, Datalogix will match up email addresses and other information from loyalty cards and programs at more than 1,000 retailers […]
Facebook’s new ad tracking partnership stokes privacy concerns
Facebook is pairing up with Datalogix to track whether people who see ads for products on the social networking site actually go out and purchase them in stores. To measure how well Facebook’s ads are performing, Datalogix will match up email addresses and other information from loyalty cards and programs at more than 1,000 retailers […]