MXIT Lifestyle, a Stellenbosch based company launched MXIT, an instant messaging platform about 12 months ago. Its been in development for a few years and must be one of the greatest success stories of its kind ever to come from South Africa because it is experiencing incredible growth. Today I interviewed the CEO, Herman Heunis. And this is the start of a new research project for me, “Mobile Chat/Flirting/Dating in South Africa.” If you are interested in being notified when this research will be available send me email to and I’ll add you to my interest list.