Pepsi Pokana, host Zooming in on Men SABC3On Sunday, 21 September I was interviewed in a pre-recorded episode “Dating Games” for the fascinating show Zooming In On Men (ZOIM). ZOIM now in it’s 2nd season is broadcast Sundays at 4.30pm, following Car Torque, with the target market being the mature South African man – apparently the rest of the media believes we are in short supply!

Anyway this is the first television show where I was introduced as South Africa’s #1 Dating Coach aka Hitch…lol…The host Pepsi Pokana and his wife, who does the make-up, helped me relax quickly and the director, the camera crew and sound engineers have by far been the most professional I have worked with in the broadcasting industry in South Africa. I was extremly confortable before and afterwards the filming of my segment.

Melanie Son, the content producer confirmed the following transmission information:

  • Channel : SABC 3
  • Date: Sunday, 26th October 2008
  • Time: 16h30

More about this show that I highly recommend for all men. And for women who want to understand men, instead of trying to “fix” them:

Zooming in on Men is a quirky, humorous television property that is partly influenced by, but not limited to, men’s print formats like Best Life, GQ and magazines like Afropolitan, Tribute and Blaque. It is an entertaining, engaging and informative platform that moves away from being merely a lifestyle show, but rather uses topics relevant to men to create a space where “real men talk” about the variety of issues that affect, confound, inspire, anger and humour them. One of the key pillars behind this new season of ZIOM is to create a platform where we can laugh at ourselves in our exploration of the constructs of Masculinity. We discuss debate, argue, laugh and experience a range of topics ranging from the serious to the frivolous. The show, hosted by an anchor host, supported by a comedian, will be studio-based, which serves as the foundation for the show. It will be driven by the banter between our two hosts and their interaction with the various guests in studio. The space will reflect men and their interests. Each show is driven by a topic/theme, and all the elements in an episode serve to explore the relevant topic. The core of the show is the conversation between men, which will happen in our location studio.

Target Market: Urban men aged 25-40