Psychology and Technology by Edenilson Brandl

Hey there, digital explorers! Ramon Thomas here, breaking down Edenilson Brandl’s Psychology and Technology—a must-read for anyone curious about how our minds intersect with the tech we use daily.

Brandl dives deep into the symbiotic relationship between human psychology and technological advancements. He argues that tech isn’t just a tool; it’s shaping how we think, behave, and even form relationships. From social media’s dopamine-driven feedback loops to AI’s role in decision-making, the book explores how tech influences our attention spans, emotions, and societal norms.

Key takeaways?

  1. The Attention Economy: Tech is designed to hook us—understanding these mechanisms helps us reclaim focus.
  2. Digital Identity: Our online personas are merging with our real selves, impacting self-esteem and authenticity.
  3. Ethical Tech: Brandl advocates for human-centred design, where technology serves well-being, not just profit.

As I always say, “Tech is a mirror of humanity—flaws and all.” Brandl’s work is a wake-up call to use technology mindfully, ensuring it enhances rather than exploits our psychology.

 

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