People who are accusing MXIT are likely not even using MXIT. I’ve interviewed Herman Heunis, and I’ve also been using it for a few months now. It’s a text-based system for instant messaging or chatting in semi-real time. And whatever explicit messages are being sent are just words. And it’s not more or less damaging…
Scientific Advertising is one of the best books on advertising and marketing ever written, and I found an audio version (plus PDF) available freely on the Internet… Claude Hopkins was one of the greatest advertising pioneers who ever lived. He believed that “Advertising is salesmanship” and as such, it should be measurable and justify the…
Friendship between Women: A woman didn’t come home one night. The next day, she told her husband that she had slept over at a friend’s house. The man called his wife’s 10 best friends. None of them knew about it. Friendship between Men: A man didn’t come home one night. The next day, he told…
I’m a big movie fan and always keep track of how movies are created, marketed and how they perform. With the craze that was the Passion of the Christ in 2004, there was a brilliant piece written on the approach that Mel Gibson took called, Gibson Breaks Hollywood’s 10 Commandments. And today I came across…
Mel Gibson has always been an iconic actor ever since he emerged from Australia’s deserts with the Mad Max trilogy of movies. He became a bonafide action star with the Lethal Weapon series and Braveheart. I’m a big movie fan and always keep track of how movies are created, marketed and how they perform. With…