Marketing Movies Online
I’m a big movie fan and always keep track of how movies are created, marketed and how they perform. With the craze that was the Passion of the Christ in 2004, there was a brilliant piece written on the approach that Mel Gibson took called, Gibson Breaks Hollywood’s 10 Commandments. And today I came across […]
Finally the Telecoms Action Group launches
I’m reposting this message from the Tectonic, open-source newsletter and website. I’ve always believed the way to get a response is to model our campaign on the Treatment Action Campaign, the well-known AIDS lobby group. Richard Frank got people talking this week with his proposal to launch an advert campaign to demand better and cheaper […]
Believing is Seeing
Sean Stephenson once said the greatest lie is “seeing is believing” and he explain it a bit. How I understood it is that we hold back because we don’t see that its possible to approach a certain woman, or to talk to a certain guy you have your eye on. Well you have to believe […]
Mobile Instant Messaging Platform MXIT
MXIT Lifestyle, a Stellenbosch-based company, launched MXIT, an instant messaging platform, about 12 months ago. It’s been in development for a few years and must be one of the greatest success stories of its kind ever to come from South Africa because it is experiencing incredible growth. Today I interviewed the CEO, Herman Heunis. And […]
Meaningless poem from a woman to a guy
A friend of mine emailed me this poem by Oriah Mountain Dreamer and asked me what it means if a woman sends (him, a guy) this kind of email. And I’m going to go into more details about what I told him to shed some light on this behaviour. It means nothing much when a […]