Scientific Advertising is one of the best books on advertising and marketing ever written, and I found an audio version (plus PDF) available freely on the Internet… Claude Hopkins was one of the greatest advertising pioneers who ever lived. He believed that “Advertising is salesmanship” and as such, it should be measurable and justify the…
Friendship between Women: A woman didn’t come home one night. The next day, she told her husband that she had slept over at a friend’s house. The man called his wife’s 10 best friends. None of them knew about it. Friendship between Men: A man didn’t come home one night. The next day, he told…
I’m a big movie fan and always keep track of how movies are created, marketed and how they perform. With the craze that was the Passion of the Christ in 2004, there was a brilliant piece written on the approach that Mel Gibson took called, Gibson Breaks Hollywood’s 10 Commandments. And today I came across…
Mel Gibson has always been an iconic actor ever since he emerged from Australia’s deserts with the Mad Max trilogy of movies. He became a bonafide action star with the Lethal Weapon series and Braveheart. I’m a big movie fan and always keep track of how movies are created, marketed and how they perform. With…
I’m reposting this message from the Tectonic, open-source newsletter and website. I’ve always believed the way to get a response is to model our campaign on the Treatment Action Campaign, the well-known AIDS lobby group. Richard Frank got people talking this week with his proposal to launch an advert campaign to demand better and cheaper…