This is hilarious to watch even a year after it was originally posted because the Apple iPhone is not coming to South Africa. What makes this valuable is the great overview of his concept of divergence and how he applies it the technology industry and specifically the cellphone industry. In the words of Al Ries the iPod is a divergence device and the iPhone is a convergence device – doomed to failure over the long term. What he means is that it will never become a market leader in its industry. And this goes for all smart phones – doomed to a fraction of the global market and nothing more.

If you enjoyed this video I highly recommend all the video archives in the Ries Reports on Youtube.