Tag archives: weapons-of-influence

Rober Cialdini's Weapons of Influence


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Ever heard of the Influence: The Psychology of Persuasion by Dr Rober Cialdini? This is one of the most important business books ever written for leaders and people in sales and marketing. This is a book to read once a year to remind if yourself how to build authority and influence because it’s not common …

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How to use Social Proof to improve your Dating


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Dr Robert Cialdini wrote a book called Influence, The Psychology of Persuasion. One of the weapons of influence and core principles in this book is “Social Proof”. Wikipedia defines it as “is a psychological phenomenon which occurs in ambiguous social situations when people are unable to determine the appropriate mode of behaviour. Making the assumption …

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